Performance Specialist

Performance Marketing Specialist – Google Ads

Location :

Hoskote / Whitefield, Bangalore

Company :

Sizzle Properties Pvt. Ltd.

Experience : 2–6 years

Department : Digital Marketing

About Sizzle Properties

Sizzle Properties is one of Bangalore’s most trusted plotted development brands, with over 40+ projects delivered and 7 million sq. ft. developed. We are a fast-growing developer known for premium layouts, strong customer trust, and consistent delivery.

We are now expanding our digital marketing team to strengthen our lead generation and brand visibility across projects like

Sizzle Heritage, Ruby, East Coast, and White Willows .

Role Overview

We’re looking for a

Performance Marketing Specialist (Google Ads)

who can independently manage and optimize campaigns across

Search, Display, YouTube, and Performance Max . The ideal candidate is analytical, creative, and passionate about driving high-quality real estate leads through data-backed campaign strategies.

Key Responsibilities

Plan, launch, and optimize

Google Ads campaigns

to generate high-quality leads for multiple real estate projects.

Manage

keyword research, ad copy, extensions, and creatives

for maximum performance.

Analyze campaign metrics like CTR, CPC, and conversion rates to ensure lead quality and efficiency.

Implement and manage

geo-targeting, audience segmentation , and negative keyword strategies.

Collaborate with the

CRM and Sales teams

to track lead outcomes and fine-tune campaigns accordingly.

Use

Google Analytics, Tag Manager, and Looker Studio

to create reports and insights.

Conduct

A / B tests

for ad creatives and landing pages to improve conversions.

Stay updated on

Google Ads best practices, algorithm changes , and compliance norms for real estate advertising.

Skills & Tools Required

Mandatory :

Google Ads Certification with hands-on campaign management experience.

Strong command over

Google Ads, Analytics 4, Tag Manager, Looker Studio , and Excel / Sheets.

Clear understanding of

real estate buyer journey

and lead qualification cycles.

Analytical mindset with ability to interpret campaign data and act fast.

Excellent communication and collaboration skills to work with creative, CRM, and field teams.

Ideal Candidate Profile

2–6 years of proven experience in

Google Ads or Performance Marketing

(real estate preferred).

Strong track record of optimizing campaigns for lead quality, not just volume.

Detail-oriented, self-driven, and highly accountable in performance ownership.

Creative thinker who can design and test new ad concepts regularly.