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PR Agency professionals

PR Agency professionals

ConfidentialDelhi, Pune, Chennai
1 day ago
Job description
  • Brief Requirements : Drive end-to-end PR campaigns for hospital launches and diagnostic GTMs as a support function
  • Thought leadership for founders and clinical team
  • Drive conversations in regional and national healthcare media for Tier 1 expansion
  • Build a strong story around clinical outcomes and managed care services
  • Create a consolidated personal branding plan for founders and clinical team (across online / offline / LinkedIn / media / op-eds)
  • Media narrative building around AI tech, transparent billing, and healthcare innovation
  • Position the brand as a category-defining, health-first platform that goes beyond insurance
  • Ensure recurring stories on mainstream, healthcare, startup media throughout the year, not just around fund-raise and product launches
  • Increase investor visibility and increased awareness among consumers (B2C)

    • Key Deliverables :

    • 10+ Tier-1 media mentions in next 6 months
    • 5+ thought leadership expert interviews (podcasts, news forums, offline discussions)
    • Featured authored articles of empanelled doctors across all healthcare-related media
    • Press release feature for all the hospital-related launches in the next 6 months on healthcare, startup media
    • Social mentions of brand & founders on media publications / journalists handles

      • Important Channels / Platforms :

    • Mainstream business media : Mint, Financial Express, The Economic Times, CNBC-TV1, Business Today, Money Control, Economic Times, TOI
    • LinkedIn : Thought leadership and hiring (ensure publications amplify the stories via their social channels)
    • Health-tech media : Inc42, YourStory, The Ken, The Morning Context, The CapTable
    • Podcasts : Blume Day One, WTF by Nikhil, their own devices

      • Agency Requirements :

      Strong PR experience in healthcare or health-tech

    • Ability to drive media across mainstream business, startup, and healthcare publications
    • Comfort handling clinical outcomes data with care
    • Must support thought leadership content, podcast bookings, op-eds, founder positioning
    • Should align with the brand s tone : grounded, trust-building, clinical realism over hype

      • Skills Required

      Leadership

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    Agency • Delhi, Pune, Chennai