General Manager Sales (NSM Shakti)

Job Description : Business : PCH

Department : Sales

Location : Kurla

Travel : High

LOCATION : Kurla

JOB OVERVIEW : The role is responsible for delivering high-impact business results across geographies with a focus on business growth, top-line achievement, trade brand performance, sales transformation, and profitability. The incumbent will lead a team of managers to ensure execution excellence, drive channel expansion, and implement key projects in line with the organization's go-to-market strategy. This position requires strong strategic leadership, P&L management skills, and deep experience in managing large, multi-layered sales team

KEY STAKEHOLDERS : INTERNAL

Sales & Distribution Team

Marketing & Brand Teams

Supply Chain & Operations

Finance & Commercial Teams

HR Business Partners

KEY STAKEHOLDERS : EXTERNAL : -

Distributors, Stockists, and Trade Partners

Key Retail Accounts

Channel Partners

Industry Associations & Regulatory Bodies

REPORTING STRUCTURE :

Will report to Deputy Vice President & Head - Sales

Team size - 6 senior direct reportees

ESSENTIAL QUALIFICATION :

Graduate in Business / Commerce / Science (MBA / PGDM preferred)

Strong understanding of FMCG / OTC markets, sales channels, and trade marketing

RELEVANT EXPERIENCE :

Minimum 10-12 years in FMCG / OTC Sales, including at least 2 years as a Manager of Managers (managing managers who in turn manage teams)

Proven track record of delivering sales and profitability targets

Experience in both domestic and international markets (preferably Nepal / South Asia)

Exposure to go-to-market transformation initiatives,

Key Roles / Responsibilities :

Business Delivery & Profitability

Deliver overall sales targets and ensure a balanced product mix.

Deliver business through strategic market development and channel partnerships.

Achieve EBITDA target by driving operational efficiencies and cost control measures.

Drive trade brand growth through focused brand-building and sales activation.

Sales Transformation & Channel Expansion

Drive Offline Go-to-Market Transformation with improved productivity metrics.

Optimize distribution channel mix & identify and develop new channels for growth.

Team Leadership & People Development

Lead a multi-layered sales team, ensuring performance management, capability building and succession planning.

Building teams by fostering engagement, career development, and recognition and attaining regrettable attrition targets.

Stakeholder Management & Collaboration

Partner with cross-functional teams to ensure seamless execution of market plans.

Build strong relationships with external trade partners to secure long-term business growth.

Key Competencies

Strategic Thinking & Business Acumen

P&L Management

Sales Channel Development & Expansion

Cross-functional Collaboration

Change Management & GTM Transformation

Data-driven Decision Making

People Leadership (Manager of Managers)

Stakeholder Engagement & Influence

Execution Excellence under High Travel Demands

Skills Required

Sales, Channel Development, Trade Marketing, Cost Control