Growth Specialist

GTM Manager (Creditsin)

Role :

GTM Manager (Go-To-Market Strategy & Growth)

Location : Bengaluru (Hybrid)

Company :

Navavista Technology Ventures Pvt Ltd (Creditsin)

About Creditsin

Creditsin is India’s upcoming zero-investment referral marketplace for credit cards, loans, and real estate, under Navavista Technology Ventures Pvt Ltd. We aim to reach

12 lakh users in the first year , with a strong focus on

Tier 2–3 inclusion

and a

dual-payout system

for both referrers and customers.

Responsibilities

Market Research & Strategy :

Analyze fintech competitors and define positioning.

User Acquisition :

Drive app installs via organic + paid channels (blogs, influencers, WhatsApp, UGC creators).

Referral Program Scaling :

Optimize referral mechanics, gamification, and incentives.

Community Building :

Onboard student / homemaker / micro-influencer networks.

Product GTM Alignment :

Work with dev team to ensure features (referral, payout tracker, notifications) match user expectations.

ASO & App Store Launch :

Manage keywords, descriptions, screenshots, ratings, and reviews.

Campaign Management :

Execute launch campaigns, UGC challenges, referral contests.

Analytics :

Build dashboards (Firebase, Apptrove, Branch.io) and report weekly KPIs.

Partner Sync :

Coordinate with banks / NBFCs on joint GTM assets and co-branded campaigns.

Requirements

3–6 years of experience in GTM, growth marketing, or fintech product launches.

Strong understanding of

referral / affiliate models

and

fintech ecosystem .

Hands-on with

Firebase, Branch.io, ASO tools, WhatsApp automation .

Experience in building

early user growth playbooks (0 → 1 lakh downloads) .

Excellent project management and cross-team collaboration skills.

Hustler mindset : willing to experiment, learn fast, and scale rapidly.

Nice-to-Have

Prior experience in

fintech lending / credit cards / DSA distribution .

Exposure to

community / influencer marketing at scale .

Understanding of

compliance requirements (RBI / NBFC guidelines) .

Engagement Model

Duration :

3–6 months (extendable based on performance).

Compensation :

Fixed stipend (₹50k–₹75k / month depending on experience) +

performance bonus linked to installs & referral activity .

Deliverables :

30k–50k installs in first 60 days.

Active referral community (min. 2k–3k referrers onboarded).

Daily / weekly KPI dashboard reporting.

Why Join Creditsin Now?

Be at the

ground floor

of India’s next big fintech referral marketplace.

Direct impact on

app downloads, referral growth, and revenue funnel .

Work alongside the

founder & leadership team

with fast decision cycles.

Possibility of

longer-term role

if mutual fit post-MVP