Programmatic - Analyst

About Annalect India

We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes : three global advertising agency networks : BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group : OMD, PHD and Hearts & Science.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together!

Responsibilities :

Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)

Deliver actionable audience and optimization-based insights at agreed-upon cadence.

Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy / business goals

Understand performance objectives and KPIs to develop successful optimization recommendations

Proactively learn advanced trading and optimization techniques across all preferred platforms

Strictly adhere to agreed quality and delivery timelines.

Qualifications :

A full-time graduate degree (Mandatory)

2 to 3 years of experience in managing programmatic campaigns (e.g. Amazon DSP, DV360 or TTD)

Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience – On Dv360 / TTD / Amazon DSP

General troubleshooting skills and strong attention to detail

Working knowledge of digital marketing : display, video, social and marketing analytics

A Team player & creative thinker with proven technical and analytical aptitude.

Good with MS Excel and PowerPoint, who can demonstrate his / her ability to organize and consolidate multiple data sources for analysis.