Key Responsibilities :
- Develop and implement comprehensive SEO strategies to improve organic visibility and drive targeted traffic
- Perform keyword research and integrate high-value keywords into web content, metadata, and headings
- Conduct technical SEO audits and recommend on-site optimizations for enhanced performance
- Collaborate with content teams to develop and optimize SEO-friendly content aligned with keyword strategies
- Manage off-site SEO efforts including link-building campaigns, guest posts, and domain authority improvements
- Monitor website traffic, keyword rankings, and user behavior using analytics tools
- Stay updated on search engine algorithm changes and adapt strategies accordingly
- Provide regular performance reports, insights, and strategic recommendations to stakeholders
- Coordinate with web developers, designers, and content creators to implement SEO best practices
- Align SEO activities with broader marketing initiatives and business objectives
- Identify and resolve technical issues such as crawl errors, page speed, and duplicate content
- Conduct competitive analysis to monitor SEO strategies in the industry
- Explore and implement advanced SEO trends like voice search and mobile-first indexing
Qualifications and Skills :
Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus)Proven experience as an SEO Manager or SEO Specialist with a measurable impact on organic growthExpertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.Proficiency in keyword research, on-page SEO, and technical SEO strategiesExperience in link-building, outreach, and off-page optimizationStrong analytical and reporting skills with a data-driven mindsetExcellent verbal and written communication skillsProject management skills and the ability to manage multiple campaignsAbility to collaborate cross-functionally with tech, content, and marketing teamsContinuous learning attitude and awareness of SEO trends and innovationsSEO or digital marketing certifications are an advantageSkills Required
Keyword Research, Link Building, Off-Page SEO