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Branded Content Specialist

Branded Content Specialist

Bennett Coleman & Co. Ltd. (The Times of India)India, India, India
17 hours ago
Job description

Job Title

Influencer Marketing Execution

Function / Department

Response – Branded Content

Job Location

Noida

  • Position Summary & Scope

The Influencer Marketing – Sourcing & Execution resource will play a critical role in supporting influencer-driven branded content campaigns for diverse clients within TOI’s brand studio. Reporting to the Influencer Marketing Lead, the role involves identifying and onboarding influencers, managing day-to-day execution of campaigns, coordinating with internal teams and creators, and ensuring timely, error-free deliveries.

The position demands a highly organized, proactive, and collaborative professional with strong knowledge of influencer ecosystems across platforms (Instagram, YouTube, etc.), who can manage multiple campaigns simultaneously while delivering quality and speed.

  • Areas of Responsibility (Key Result Areas)

    • Influencer Identification & Sourcing :

  • Support the lead in shortlisting suitable influencers based on brief, target audience, platform, budget, and category fit.
  • Maintain and update a database of creators across genres, tiers (nano to celeb), and geographies.
  • Liaise with talent managers and agencies to gather rates, availability, and past performance data.

    • Campaign Coordination & Execution

  • Own operational execution of influencer campaigns — briefing, content timelines, reminders, and delivery.
  • Coordinate with creators to ensure adherence to brand guidelines and timelines.
  • Track and follow up on each stage : content creation, submission, feedback, approvals, and posting.

    • Creator Communication & Deliverables Management

  • Share detailed campaign briefs, platform specs, and dos & don’ts with selected creators.
  • Ensure influencer deliverables are accurate, on-brand, and compliant with the agreed scope.
  • Address creator queries, schedule revisions, and ensure feedback is integrated smoothly.

    • Documentation, Reporting & Payments

  • Collect and manage contracts, invoices, and platform post links for documentation and payment processing.
  • Share real-time performance updates and post links with internal and client teams.
  • Assist in post-campaign reporting with all relevant deliverables, screenshots, and metrics.

    • Cross-Team Collaboration

  • Work closely with the influencer lead, client solutions, creative, finance, and legal teams to ensure smooth execution.
  • Support brainstorms by sharing new creator trends, content formats, and case studies.

    • Platform & Trend Awareness

  • Stay up-to-date with the latest creator trends, meme formats, and digital content innovations.
  • Flag new creators, niche category talent, or viral formats for future opportunities
  • Organizational Relationships

    • Reporting To

    Influencer Marketing Lead

    Reviewer / Skip Level Manager

    AVP & Head – Branded Content

  • Job Accountability Indicators

    • Financial

    Non-Financial

  • Key Interactions

    • Frequent interactions (inside and outside the organization).

    Stakeholder Type

    Most Frequent Contacts

    Frequency

    Purpose & Nature of Contact

    Internal

    Meetings with Response, Times Experiences

    Daily / Weekly

  • Interact to find more opportunities
  • Educate and help convert the business

    • Internal

    Head- Branded Content

    Daily / Weekly

  • Discuss Business Opportunities, Ideation and Interactions

    • External

    Clients

    As per Requirement

  • Go on the client meetings as and when required and help convert business

    • External

    Vendors & Celeb Managers

    As per requirement

  • Should have good connects with influencer marketing agencies and celebrity managers
  • Qualification and Experience

    • Educational Qualifications Required

    Relevant Experience

    MBA, Degree in Advertising

    2-5 Yrs

  • Key Skills & Core Competencies

    • Functional Competency

    Behavioral Competency

    Good with Influencer Marketing SaaS Platforms, Powerpoint, Excel

    Good in Communication, good negotiator

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