Associate Program Manager

Responsibilities :

• Map the Bus Operator Landscape & Identify Whitespace Opportunities : Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem emotionally, psychologically, and logically. Identify gaps and opportunities for operator-focused initiatives.
• Develop Brand Strategy & Narrative : Translate insights into compelling brand storytelling, messaging, and engagement formats. Ensure communication resonates authentically and strengthens operator trust and brand perception.
• Design & Execute Engagement Initiatives : Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid). Test hypotheses to decide whether to kill, iterate, or scale initiatives. Build playbooks to ensure distinctive and consistent messaging across channels.
• Drive Cross-Functional Execution & Project Management : Lead end-to-end implementation by coordinating with internal teams and external partners / agencies. Manage multiple projects, guide teams, and establish execution rituals to ensure accountability and high-quality outcomes.
• Optimize Engagement & Brand Impact : Build structured frameworks to track initiative performance using relevant metrics. Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.

Qualifications & Skills :

(ref : iimjobs.com)