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Immediate Start : Performance Marketer

LascadeIndia

5 hours ago

Job description

Lascade is a fast-growing mobile app studio building a diverse portfolio of subscription-based apps across health, travel, utilities, and education. We’re looking for a Performance Marketing Specialist to drive user acquisition and growth through data-driven strategies and bold, creative advertising.

What You'll Do :

Run and scale paid campaigns on Meta (Facebook / Instagram), Google Ads (UAC, Search, Display), TikTok Ads, and more.
Work with the product and creative teams to develop high-performing ad creatives—both static and video.
Own performance dashboards and reporting (GA, Firebase, AppsFlyer, MMPs).
Optimize campaigns based on KPIs such as CPA, ROAS, CTR, retention, and LTV.
Conduct A / B tests on ad creatives, landing pages, and funnel experiences.
Stay updated on platform algorithms, targeting hacks, and performance benchmarks.

What We're Looking For :

Solid experience running ROI-driven paid campaigns in the mobile app space.

Familiarity with tools like Firebase, Google Analytics and MMPs

A strong creative mindset with knowledge of what makes thumb-stopping ad content.

Ability to analyze and interpret campaign data quickly and effectively.

Self-driven, analytical, and results-oriented mindset.

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Performance Marketer • India