Performance

Assistant Manager - Performance Marketing

Mumbai,

Performance Marketing

ABOUT US TimesPro strives to embody the values of Education 4.0 : Learner-centric, industry-relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow. TimesPro aims to fulfil aspirations of by making excellence accessible through learner-centric innovations and global collaborations. Established in 2013, we are the award-winning H. EdTech initiative of the Times Of India Group, catering to the learning needs of Indians with aspirations of career growth. We offer a variety of created and curated learning programmes across a range of categories, industries, and age groups. They include employment-oriented Early Career courses across BFSI, e-Commerce, and technology sectors; Executive Education for working professionals in collaboration with premier national and global educational institutions; and Enterprise Solutions for learning and development interventions at the organizational level. Visit us at https : / / www.timespro.com

JOB DESCRIPTION

TimesPro is seeking a data-driven and results-oriented Performance Marketing Manager to help us grow of our Early Careers Business. You will be trusted with the responsibility to scale up & also optimize programs within Early Careers segment, as owner of crafting and executing high-performing performance marketing campaigns.

Responsibilities :

• Lead execution for all Performance Marketing channels for Early Careers : Leverage your expertise in paid advertising platforms (Facebook, Google Ads, LinkedIn etc.) and affiliate marketing to manage campaigns for lead acquisition & admissions for your portfolio under Early Careers.
• Optimize for Lower Funnel Metrics : Go beyond Leads and optimize campaigns for key metrics (Applications, Admissions) aligned with TimesPro's business goals.
• Campaign Strategist : Analyze data from past campaigns, competitor trends, and market insights to inform strategic campaign decisions and media plan development.
• Data-Driven Optimization : Continuously monitor campaign performance, analyze results, and make data-backed adjustments to maximize ROI and campaign efficiency.
• Creative Collaboration : Collaborate with the creative team to ensure that ad copy, content, and creatives resonate with target audiences and drive user acquisition.
• Stakeholder Collaboration : Ability to work, strategize cross functionally internally with internal stakeholders and externally with agencies and partners.
• Reporting & Insights : Prepare comprehensive daily, weekly, and monthly reports that provide actionable insights on campaign performance, user acquisition costs, and user engagement.

EXPERTISE AND QUALIFICATIONS

Skills Required

Salesforce, Linkedin, Data Analysis, Facebook Ads, Google Ads, Affiliate Marketing