We are seeking a visionary Business Insights Leader , to spearhead our company's data-driven strategy and drive business growth. As the custodian of analytics, forecasting, and advanced modeling, you will be responsible for optimizing revenue growth, marketing efficiency, and pipeline strategy.
Key Responsibilities :
- Develop and implement a global analytics ecosystem for accurate and consistent reporting.
- Collaborate with engineering teams to enhance data pipelines and marts in Snowflake / SQL.
- Establish data governance standards for accuracy and consistency across reports.
- Owning end-to-end funnel reporting : lead generation, pipeline velocity, CAC, ROAS, conversion rates, and payback periods.
- Identify inefficiencies in the funnel and design data-backed solutions with marketing and sales leadership.
- Continuously measure campaign ROI, connecting top-of-funnel spend to bottom-line revenue.
- Lead global forecasting processes, ensuring accuracy in pipeline and revenue projections.
- Built machine learning / statistical models to predict ROI, pipeline creation, and campaign outcomes.
- Run scenario simulations to guide marketing spend allocation and growth vs. efficiency trade-offs.
- Apply machine learning / AI frameworks to optimize lead scoring, churn prediction, and customer lifetime value (CLV).
- Automate insights delivery using Python, SQL, and AI APIs.
- Explore advanced use cases : attribution modeling, sentiment analysis, and hyper-personalization.
- Act as the analytical partner to global marketing and sales leadership.
- Presents insights in executive-ready, narrative-driven formats.
- Collaborate cross-functionally with finance, product, and customer success to create a holistic growth view.
- Lead the design of real-time executive dashboards.
- Built scalable, reusable BI assets and empower teams with self-serve analytics.
- Partner with BI engineering to ensure dashboard optimization and performance.
- Conduct deep-dive analyses on campaign effectiveness, regional pipeline trends, and sales productivity.
- Deliver rapid-turnaround insights to support C-suite decisions.
- Create benchmarking frameworks against SaaS industry best practices.