Ad Operations Lead - Programmatic (ORTB)

Ad Operations Lead – Programmatic

(ORTB)

Location : Noida, Uttar Pradesh,

India - full time, office based.

Salary : INR 29 LPA

We are seeking a strategic and hands-on professional to join a high-growth programmatic scale-up, as

Lead – Programmatic Operations - Open Real-Time Bidding

(ORTB).

In simple terms

: this role is about making sure digital ads get delivered to the right audience, in the right place, at the right time, seamlessly. Instead of old-fashioned media buying, you’ll be using technology and real-time auctions to connect advertisers and publishers, ensuring ads run smoothly across web, mobile, video, and connected TV.

Think of it as being the

air-traffic controller of digital advertising,

keeping all systems connected, campaigns optimized, and revenue opportunities maximized.

This is a LEAD role - so seniority and leadership experience is key!

Key Responsibilities

Take ownership of

supply integration

via Header Bidding, ORTB protocol, and RTB / PMP.

Lead

SSP onboarding

, generating endpoints, tags, and feeds with precision.

Manage

DSP onboarding

, ensuring smooth compatibility and daily operations.

Oversee

end-to-end ad operations

and publisher account management across CTV, Video, Display, and In-App channels.

Conduct

audits of publisher integrations

, monitoring fraud, fill rates, error resolution, and demand mapping.

Qualifications & Skills

Minimum

6+ years of experience

with Header Bidding, ORTB protocol, RTB / PMP.

Must have worked for a

start-up / small company

previously

Expertise in monetising via

leading SSPs

such as GAM and Amazon UAM.

Strong knowledge of

CTV, Video, and Display monetisation infrastructure

Hands-on experience onboarding

SSPs via ORTB feeds / endpoints

Proficiency with platforms like

PubMatic, BidSwitch, Appnexus, Rubicon, Pulsepoint, or Freewheel

Proven ability to create and manage infrastructure for programmatic deals.

Demonstrated

leadership in managing large-scale programmatic operations

If you’re passionate about pushing the boundaries of programmatic advertising and want to take ownership of high-impact operations, we’d love to hear from you.