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Marketing Planning Manager - GI Prospera

ConfidentialMumbai

30+ days ago

Job description

MAIN PURPOSE OF ROLE

Implement a marketing and sales strategy for one or more of the organizations more complex , controversial , or strategically significant products / services in order to meet established sales or market share targets .

MAIN RESPONSIBILITIES

Conduct market research , oversee product development and design , set prices , launch new products , oversee advertising campaigns , and monitor sales performance to effectively market assigned products / services .

Monitor, analyze , and evaluate domestic and international market trends , consumer behavior and competitor activity to identify market opportunities for the product / service.

Monitor, analyze , and evaluate product performance and customer feedback to generate new product ideas .

Identify product / service changes to meet customer needs .

Liaise with other areas of the organization ( e.g ., production , R&D) to implement these changes .

Prepare sales forecasts and budgets .

Monitor sales volume , revenues and costs against forecasts .

Adapt plans to improve the sales performance of the product / service.

Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product / service that are effective and appropriate for the target audience .

QUALIFICATIONS

Education

Associates Degree ( 13 years)

Masters Degree ( 18 years) in Engineering

Experience / Background

Minimum 4 years

Skills Required

Planning Management, GI, customer feedback, sales performance , New Product Launch, international market analysis

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