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Senior Copywriter

SocialPangaMumbai, Maharashtra, India

1 day ago

Job description

About Social Panga

Social Panga is a creative digital marketing agency that specializes in crafting innovative and impactful campaigns for brands. We believe in the power of storytelling, data-driven strategies, and creative excellence to deliver results that matter. Our team is a mix of passionate thinkers, creators, and strategists who thrive on turning ideas into reality.

Position Overview :

We are seeking a Senior Copywriter with a proven track record of delivering exceptional content and driving creative excellence. The ideal candidate will be responsible for leading content strategy, crafting award-worthy campaigns, and ensuring client satisfaction through impactful storytelling. You will work closely with cross-functional teams to deliver campaigns that drive growth and align with client objectives.

If you are a strategic thinker, a creative powerhouse, and a natural leader, we’d love to have you on board!

Key Responsibilities :

Creative Brief Development : Craft compelling creative day-to-day briefs, individual topical content, moment marketing posts, and demonstrate strong visual thinking capabilities
Content and Campaign Ideation : Lead the development of innovative content ideas and campaign concepts that align with brand objectives and resonate with target audiences
Brand Understand & Creative Excellence : Adapt writing style and tone to suit different brands, platforms, and audience segments. Ensure content adheres to brand guidelines while maintaining creativity and originality
Strategic Contribution : Actively contribute to brand strategy development to deliver meaningful impact on campaigns and business objectives
Account Ownership & Decision Making : Demonstrate strong decision-making skills while maintaining complete ownership and accountability for assigned accounts
Cross-functional Expertise : Possess in-depth understanding of and ability to drive growth through Media, SEO, ORM, PR, Production, and Tech initiatives
Research Thinking : Maintain comprehensive brand and product knowledge while conducting regular industry and category benchmarking to identify opportunities

Qualifications :

3+ years of experience in copywriting, preferably in a digital marketing or advertising agency

Proven portfolio demonstrating strategic thinking, creative excellence, and versatility across different platforms and brands

Experience leading creative teams and mentoring junior copywriters

Track record of developing award-winning or highly successful campaigns

Strong understanding of digital marketing channels, content strategy, and performance metrics

Client relationship management and presentation skills

Project management and ability to handle multiple accounts simultaneously

Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.

Why Join Social Panga?

Be part of a creative and collaborative team that values innovation and excellence.

Work with diverse clients and industries, creating impactful campaigns.

Opportunity to grow and hone your skills in a fast-paced, dynamic environment.

A culture that encourages creativity, ownership, and fun!

Social Panga is an equal-opportunity employer and values diversity at our company.

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Copywriter • Mumbai, Maharashtra, India