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Creative Strategist
The Wedding Companykanpur, India6 days ago
Job descriptionDevelop and execute creative strategies for omnichannel marketing, optimizing content to improve CTR and other metrics while maintaining communication relevance. Plan and oversee creative testing , including copy variations, visuals, and formats, to identify what drives engagement and conversions. Create and maintain a creative playbook documenting what’s working and what’s not across campaigns, including messaging, visuals, and formats, to guide future creative decisions. Drive a monthly activity of talking to consumers to understand their likes, dislikes, and preferences, and use these insights to test the communication and creative. Maintain brand guidelines and tone across all communication to ensure consistency and attract quality audiences. Collaborate with designers, copywriters, and video editors to bring campaign ideas to life. Analyse campaign performance with the support of the analytics team, and independently track audience insights and creative trends to inform future strategy. Collaborate with marketing and sales teams to align creative efforts for influencer and partnership campaigns, festive promotions, and sales initiatives with overall business objectives. You have 4+ years of experience in creative strategy and marketing communication You understand performance-driven advertising and thrive on rigorous creative testing and consumer research . You have hands-on experience in ad content and creative planning , from concept to ex You are equally fluent in data and design thinking , blending logic with storytelling. You naturally uphold brand identity, visual coherence, and tone in every piece of communication. Experience with lifestyle, luxury, or wedding brands is a strong plus.
About The Wedding Company :
The Wedding Company is redefining how India plans weddings. We are a one-stop destination for stress-free, personalized, and high-quality wedding planning. From finding the perfect venue to booking decorators, photographers, makeup artists, caterers, and more—our tech-enabled platform allows couples to plan their wedding online, from anywhere in the world.
In just 18 months, we’ve :
- Raised $1M in seed funding
- Achieved $10M in annual GMV
- Built a curated network of 2,000+ trusted vendors across India & Thailand
- Operated profitably while serving weddings worth ₹10 lakh to ₹5 crore
Operating in a $130B market (4% of India’s GDP) , we’re on a mission to build the first truly scalable wedding planning brand in India.
About the Role
We are looking for a Creative Strategist to strengthen our marketing and sales communication. The ideal candidate understands how ads work, what to communicate, and how to test creative ideas effectively through rigorous research and analysis .
Key Responsibilities
Campaign Performance :
Creative & Content Effectiveness :
Consumer Insights & Research :
Brand Consistency & Communication :
Collaboration & Timeliness :
Requirements
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Creative Strategist • kanpur, India
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