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Head of SEO for 8-Figure eCommerce Businesses

Head of SEO for 8-Figure eCommerce Businesses

Vysta Paid Media GroupThoothukudi, IN
1 day ago
Job description

Location : Remote (EST preferred)

Company : Vysta

Experience Level : Senior Leadership (7–10+ years)

About Vysta

Vysta is a performance marketing agency managing $100M+ in annual Google Ads spend for fast-growing eCommerce brands. We’ve built one of the most advanced paid media operations in the industry — and now we’re expanding into SEO + AEO (Answer-Engine Optimization) to dominate organic and AI-driven visibility for our clients.

Our goal : make our clients’ websites the pages that AI Overviews, Copilot, and Perplexity cite — by fixing fundamentals, improving structure, and publishing concise, helpful, schema-rich answers that both users and algorithms trust.

If you’ve built high-volume SEO systems, understand schema and entities deeply, and know how to scale editorial quality across dozens of SMB eCommerce clients — this is your opportunity to architect and lead a new growth engine inside a $100M performance organization.

The Mission

Design and lead a productized SEO + AEO program that delivers measurable organic growth, structured-data excellence, and AI search visibility for 50–100 eCommerce clients at SMB-friendly price points.

You’ll own strategy, standards, and outcomes across all tiers — from baseline SEO health to answer-engine eligibility — while building and leading a lean, high-throughput content and technical organization.

What You’ll Own

Leadership & Operations

  • Build and lead the SEO / AEO org : 3–4 client pods, centralized content factory, technical / schema guild, AEO analytics, and PR / outreach.
  • Own delivery P&L, utilization, and QA — balancing client outcomes with scalable, standardized execution.
  • Develop SOPs and playbooks for every tier (Essential, Standard, Plus).

SEO & AEO Strategy

  • Define the frameworks that make clients “citable” in AI Overviews, Bing Copilot, and Perplexity.
  • Oversee schema and entity architecture across all client properties (Organization, Product, FAQ, Article, Person, Review).
  • Lead the AEO inclusion program : monthly prompt scans, visibility tracking, and structured remediation cycles.
  • Maintain technical excellence — crawlability, CWV, indexation, and freshness discipline.
  • Content & Editorial Standards

  • Build a “content factory” combining AI-assist workflows with strong editorial control.
  • Ensure every page adds information gain and meets E-E-A-T and Google quality thresholds — no scaled AI spam .
  • Own content templates, schema packs, and internal linking frameworks for consistent, scalable delivery.
  • Measurement & Reporting

  • Define and report KPIs :
  • AI Overview Inclusion Rate
  • Copilot & Perplexity Citation Rates
  • Organic non-brand growth (GSC)
  • Content freshness & technical health
  • Translate AEO and SEO performance into simple, SMB-friendly dashboards and client narratives.
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