Manager - Marketing

Develop and implement comprehensive marketing strategies aligned with business objectives.

• Plan and execute integrated campaigns across digital, social media, print, events, and PR channels.
• Conduct market research and competitor analysis to identify trends, opportunities, and customer insights.
• Manage brand positioning, messaging, and corporate identity across all platforms.
• Oversee digital marketing efforts, including SEO, SEM, email marketing, and content marketing.
• Collaborate with sales teams to design lead-generation campaigns and optimize conversion funnels.
• Manage relationships with agencies, vendors, and partners to execute campaigns effectively.
• Monitor, analyze, and report on the effectiveness of marketing activities using key performance metrics (KPIs).
• Lead, mentor, and motivate the marketing team to achieve departmental goals.
• Manage the marketing budget and ensure efficient allocation of Bachelors degree in Marketing, Business Administration, or related field (MBA preferred).
• 5+ years of proven experience in marketing, with at least 2 years in a managerial role.
• Strong understanding of digital marketing tools, platforms, and analytics.
• Excellent communication, leadership, and project management skills.
• Creative thinker with a strategic mindset and data-driven approach.
• Ability to work in a fast-paced, deadline-driven environment

(ref : iimjobs.com)