Off-Page SEO Specialist

Company Description

Pragyanam is dedicated to providing a comprehensive range of scholastic and co-scholastic activities through its "Life-Skills based curriculum." This unique approach ensures learners are equipped with the essential skills to lead fulfilling, prosperous, and happy lives. Pragyanam emphasizes holistic development to help students excel in all areas of their personal and professional lives.

Key Responsibilities :

• Develop and implement off-page SEO strategies to improve domain authority and keyword rankings.
• Execute link-building campaigns using ethical (white-hat) techniques.
• Conduct backlink audits and remove or disavow toxic links.
• Identify high-quality websites and build partnerships for guest posting, content sharing, and outreach .
• Manage and monitor online reputation and brand mentions across digital platforms.
• Collaborate with the content team to create SEO-friendly, shareable content that attracts backlinks.
• Track, analyse, and report performance metrics using tools like Google Search Console, Ahrefs, SEMrush, and Moz .
• Stay up-to-date with Google algorithm updates and SEO trends to adjust strategies accordingly.
• Perform competitor backlink analysis and identify new opportunities for link acquisition.
• Promote content through social bookmarking, forums, directories, and influencer outreach .

Required Skills & Qualifications :