Product & Content Marketing Lead — iVP Semiconductor

Location : Chennai or Bengaluru preferred; India-remote considered

Type : Full-time

We’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk.

iVP Semiconductor is India’s power-semiconductor challenger—designing high-efficiency MOSFETs, drivers, and power subsystems for EV, industrial, and solar markets. With teams in Chennai and Bengaluru, we combine local customer insight with global standards to deliver reliable, application-ready solutions.

What you’ll do

• Own product storytelling & content across the funnel : web / landing pages, briefs, one-pagers, case studies, whitepapers, email, social, light video scripts, and launch assets.
• Lead with customer insight : mine interviews, calls, and market signals to uncover pains, language, and moments of truth—then build narratives that bridge those needs to our products.
• Shape positioning & messaging for products and the master brand; turn insights into sharp POVs, memorable headlines, and repeatable narratives.
• Create bold, original concepts : campaigns and content that feel B2C-clear and compelling while staying technically credible.
• Drive GTM alignment with product, sales, and technical teams; prioritize stories that earn attention and convert.
• Use AI thoughtfully to accelerate ideation and production while protecting accuracy and voice.
• Measure & iterate with simple, outcome-oriented reporting.

What success looks like

What you bring

Nice to have

Compensation : Market-competitive; flexible for exceptional candidates.

How to apply

Submit Answers to the Following questions

There will be a Short exercise for the shortlisted candidates that should not take more than a couple of days to complete.