App Growth Strategist

Role- App Growth Manager - Financial Services App

Experience : 4-8 years

Function : Growth / Marketing / Product

Reporting to : Business Head - Digital Financial Services

About Us

Hindustan Times is one of India's most trusted media brands. We are now expanding into digital financial services with a mission to make access to credit and financial products simple, transparent, and user-friendly. Our new mobile-first platform will offer users loans , credit cards, credit score tracking, and more - all from the convenience of their smartphone.

We're assembling a high-energy team of builders, and we're looking for a Growth Manager who can help us scale rapidly while keeping users engaged and converting.

Role Overview

As the App Growth Manager , you will lead the acquisition , retention, and monetization strategy for our financial services app. You'll own user growth end-to-end : building funnels, running performance and lifecycle campaigns, optimizing app store presence, experimenting with onboarding, and driving usage through data-driven insights.

Key Responsibilities

User Acquisition

• Own and optimize all paid and organic acquisition channels (Meta, Google, affiliates, OEMs, app stores, etc.)
• Design and execute performance marketing campaigns with a sharp focus on CAC and ROI
• Build referral, influencer, and partnership-led growth loops

User Retention & Engagement

Monetization

Growth Analytics & Experimentation

user

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Why Join Us