Ads Manager

The Ads Manager will be responsible for creating, managing, and optimizing our digital advertising campaigns across various platforms to drive brand awareness, customer acquisition, and revenue growth.

Cosmo Twachaa Care Pvt Ltd is dedicated to connecting the highest quality healthcare / lifestyle service providers with relevant customers through digital marketing. Its primary function is to procure and market the skincare range of the brand Twachaa by Saraswat (www.twachaa.net).

The goals of Cosmo Twachaa Care Pvt Ltd are :

1. To provide a reliable partner to Healthcare Professionals that will help them increase their client base and recognition.

2. Procure, Market & successfully sell Skincare products to relevant audiences.

We are seeking a talented, growth oriented ads manager to join our team and keep track of conversion growth, allowing us to rapidly scale campaigns & fulfill client deadlines.

Responsibilities

Campaign Management : Develop, execute, and manage paid ad campaigns on platforms like Google Ads, Meta (Facebook / Instagram) & Amazon.

Integrating Conversion Tracking : Integrating landing pages and websites with google tag manager & Facebook Pixel.

Keyword Research : Identify relevant keywords and audiences to target for campaigns.

Stay Current : Keep up-to-date with industry trends, best practices, and new features on platforms.

Launch Campaigns : Coordinate with Graphic design team, Development team and relevant platform support teams to ensure timely launches of campaigns.

Budget Management : Monitor and allocate campaign budgets to align the campaign goals with the client’s requirements and capabilities.

Analysis and Reporting : Analyze campaign performance data and create sheets & reports to analyse and showcase effectiveness of campaigns. The format of the reports will be provided. Using 3rd party tools like Microsoft Clarity to analyse the behaviour of users will also be required.

Optimization : Test to refine ad creative, targeting, and bidding strategies to improve performance.

Qualifications

Required :

Proven experience in managing digital ad campaigns (e.g., Google Ads, Meta Ads).

Strong analytical skills and experience with reporting and data analysis.

Excellent communication and collaboration skills.

A solid understanding of digital marketing concepts.

Experience with A / B testing and performance optimization.

Implementation of Conversion Tracking Tags of both meta and google on landing pages.

Preferred :

Certifications from Google Ads or Meta Blueprint.

Experience with healthcare industry clients.

Knowledge of SEO or other digital marketing channels.

Experience with tools like Google Analytics, SEMrush, or other marketing platforms.

Why Join Us

Company Culture :

Collaborative Low Pressure Environment.

We prioritize quality work over quantity.

We have a close knit team and an open work environment to encourage collaborative problem solving and decision making

Everyone’s opinions are evaluated on the basis of merit, not seniority

Benefits :

Appraisal depends on merit, up to twice per year

No office politics, responsibilities and accomplishments will be yours

Transparent & Friendly Management.

Sundays off

Learn Marketing from Industry Experts

Collaborate & understand methods of interaction with people of various industries such as Product Designers, Multimedia Designers, Marketing Professionals, Leading Doctors in India etc.

Next Steps

If you're an experienced Ads Manager who is passionate about driving results, please apply by sending us your resume at akshat.saraswat@twachaa.shop & we will revert in 24 hours with next steps.