Innovative Visual Storyteller

The role of a GenAI Art Director is crucial in shaping and executing high-impact advertising content across multiple channels and formats. To achieve this, the ideal candidate combines passion for visual storytelling, strategic understanding of brands, strong collaboration, and familiarity with the latest in AI-driven creative workflows.

As a hands-on GenAI Art Director, you will be trained on our proprietary AI platform, Pencil, and use this alongside other GenAI tools to produce creative solutions that stand out in the market. This requires a strong foundation in traditional design skills and proficiency in Adobe Creative Cloud.

The GenAI Art Director will work collaboratively with creators, copywriters, motion designers, and project managers to craft campaigns across multiple formats and platforms. You will provide direction while delivering across all phases of projects from strategic concept development through final execution - championing both traditional and AI-assisted approaches.

This involves developing and refining concepts, storyboards, and moodboards directly leveraging GenAI tools to accelerate ideation and production processes. You will take a hands-on role in asset creation and design, setting the creative standard by example and delivering on projects.

To be successful, you must have a minimum 8 years of art direction or senior creative experience in an advertising agency, in-house creative team, or design studio, with exposure to motion or integrated digital campaigns. A proven Art Direction portfolio demonstrating hands-on creation of both traditional and AI-assisted projects is essential.

Apart from technical skills, strong written and verbal English communication skills are also required. As a GenAI Art Director, you will be part of a multidisciplinary creative team, including designers, motion artists, and editors. Experience working with and directing such teams is a must.