Content Writer / Copywriter

About Us : Founded in 2010, Ekya Schools offers progressive K-12 education through CBSE, ICSE, and Cambridge IGCSE curricula, emphasizing experiential learning. Alongside Ekya Schools, our chain of CMR Pre-University Colleges deliver an extensive pre-university program affiliated with the Karnataka Pre-University Board, offering a rigorous academic curriculum and a well-rounded learning experience. Drawing from the rich legacy of the CMR Group , we nurture lifelong learners equipped to thrive in a dynamic and evolving world.This year, we are launching Purpose-Based Schools, thematic schools where students develop specialized skills from a young age. The first, Ekya Nava, will focus on Innovation, Creativity, and Design, empowering students to become future technopreneurs, innovators, and changemakers.Position Overview : As the Content and Copywriter, you will serve as the creative voice behind multiple school brands within our portfolio. Your role will be pivotal in managing and crafting compelling, clear, and consistent messaging that captures and brings to life the unique essence of each brand. Through your words, you will weave narratives that inspire, inform, and connect with a broad and diverse audience ranging from students and parents to educators and the wider community.Beyond crafting engaging written content, you will take full ownership of Ekya’s social media presence. This includes planning, scheduling, and publishing posts that not only reflect our brand’s voice and values but also resonate with our audience across various digital platforms. Your role will extend beyond content posting to active community management, engaging meaningfully with followers by responding thoughtfully to comments and questions, sparking conversations, and fostering an inclusive, supportive online environment.This will entail building and nurturing strong relationships with key stakeholders such as students, parents, staff, and alumni. Your efforts will help cultivate a vibrant and interactive community that amplifies the school’s mission, strengthens emotional connections, and promotes ongoing engagement both online and offline.In this multifaceted role, your storytelling skills, attention to detail, and ability to maintain a consistent brand voice will be essential. You will collaborate closely with cross-functional teams to ensure all communications are aligned with organizational goals and reflect the true spirit of the brand.Key Responsibilities : Craft Engaging Content : Develop clear, concise, and compelling content for newsletters, brochures, website pages, social media, and promotional materials.Crafting Engaging Posts : Developing compelling captions, headlines, and content tailored to various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.Content Strategy Development : Create content calendars, plan campaigns, and ensure consistent messaging across all platforms.Audience Engagement : Responding to comments, messages, and interactions in a timely and professional manner to foster community engagementPerformance Analysis : Monitoring and analyzing metrics such as engagement rates, click-through rates, and conversions to assess the effectiveness of content and strategies.SEO and Hashtag Optimization : Incorporating relevant keywords and hashtags to increase visibility and reach on social media platforms.Visual Content Collaboration : Working with graphic designers and photographers to select and create visuals that complement and enhance written content.Edit and Proofread : Review and edit content for grammar, clarity, and coherence, ensuring all materials are error-free and professionally presented.Support Curriculum Communication : Collaborate with educators to create supplemental materials that align with curriculum standards and enhance student learning experiences.Maintain Brand Voice : Ensure consistency in tone and style across all written materials to align with the school's brand and mission.Conduct Research : Gather information to ensure content accuracy and relevance to the target audience.Key Competencies : Strong command of grammar, punctuation, and syntax to produce polished and professional content.Proficiency in gathering information from credible sources to ensure content is accurate, relevant, and up-to-date.Ability to craft compelling narratives that resonate with readers, making educational content more engaging and memorable.Meticulous proofreading and editing to ensure content is error-free and aligns with the institution's standards.Qualifications & Experience : Education : Bachelor’s degree in English, Journalism, Communications, or a related fieldExperience : Proven experience as a content writer or copywriter, preferably in an educational settingSkills : Strong writing, editing, and proofreading skills with attention to detail.Technical Proficiency : Familiarity with content management systems and basic SEO principlesPortfolio : A portfolio showcasing previous writing samples, especially in educational contextsInternational exposure is highly valuedWe would love to hear from you!