Lead Content Writer

About the Company :

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Brand Vision & Philosophy :

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

Role Overview :

We are looking for a Creative and Performance Content Head to lead our content efforts at Traya. You will be responsible for developing and executing a content strategy that drives both brand engagement and conversion , while managing a team of writers and strategists across creative and performance marketing.

Key Responsibilities :

1) Content Strategy & Planning

• Develop and lead the overall content strategy for the audience segment, aligned with brand goals and marketing objectives.
• Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
• Drive consistency in brand voice and storytelling across all content formats.

2) Creative Content Development

3) Performance Marketing Creatives

4) Team Leadership & Management

5) Cross-functional Collaboration

Requirements :