Creative Strategist – Influencer

We are looking for a Creative Strategist who deeply understands Gen Z culture, trends, and

digital behaviour. This role is perfect for someone who lives on social media, understands what

goes viral, and can build a strong online presence for brands.

Key Responsibilities

Develop trend-driven content strategies tailored for Gen Z audiences.

Plan and execute end-to-end social media content across Instagram etc. and short-form

platforms.

Analyze market trends, media consumption patterns, audience preferences, and platform

behaviour to identify content opportunities.

Track social media algorithms, new features, platform updates, and suggest creative

approaches accordingly.

Identify viral moments, hooks, and formats aligned with brand voice.

Collaborate closely with content creators, designers, and video editors.

Manage social calendars, campaign ideation, and platform-wise strategies.

Track performance, insights, and platform analytics to improve engagement.

Strengthen the brand’s online presence through innovative and fresh creative ideas.

Stay updated with pop culture, memes, reels trends, and creator ecosystems.

Requirements

3+ years of experience in social media, content strategy, or digital creation.

Strong understanding of Gen Z psychology, humour, references, and digital habits.

Proven experience in managing or growing engaging social media pages.

Ability to ideate viral concepts and translate them into executed content.

Excellent sense of aesthetics, storytelling, and digital-first creative thinking.

Ability to work in a fast-paced, trend-heavy environment.

Ideal Candidate

Someone who is plugged into trending reels, meme culture, creator economy.

Has worked with youth-centric brands, content studios, or social media agencies.

Thinks creatively, moves fast, and brings fresh creative energy to the table.