Growth Marketing Lead

We’re Hiring : Growth & Marketing Manager

Location : Bangalore

Team : Growth & Partnerships

What You’ll Own

1. Performance & Digital Growth (50%)

Partner daily with our digital agency to track & optimise campaigns via Metabase, Sinch, Wati.

Identify winning creatives, cohorts, and messaging to iterate on ads, reels, landing pages.

Improve onboarding → KYC → activation funnel with Product & Ops.

Own our paid media stack across Meta, Google, YouTube, SEMrush, SEO, and influencer analytics.

Manage budgets, forecast ROAS, optimise CAC, and drive country-wise growth strategies.

2. Influencer & Community Growth (15%)

Identify, onboard & manage influencers across travel, expat, backpacker, and NRI communities.

Negotiate budgets, deliverables & ensure strong localisation narrative.

Build & maintain an influencer CRM to track performance + reuse top content.

3. Social Media & Content Marketing (15%)

Own Cheq’s brand presence on Instagram, Facebook, LinkedIn, YouTube.

Maintain a dynamic content calendar tied to visa seasons, travel peaks & festivals.

Craft blogs, brand stories, and founder-led narratives showcasing “Tourist UPI Experience.”

Work closely with design to ship high-quality, snackable creatives.

4. Offline & Experiential Marketing (15%)

Lead on-ground activations at airports, cafés, hostels, travel fairs and more.

Oversee quality and distribution of collaterals—banners, standees, QR cards, T-shirts, pamphlets.

Coordinate with field teams to ensure unified visibility across KYC touchpoints.

5. Brand Analytics & Reporting (5%)

Track weekly funnel : reach → KYC → top-up → transaction → retention.

Maintain dashboard reporting for founders.

Benchmark Cheq’s growth against global fintech players like Revolut, LemFi, Wise.

Who Should Apply

You’ll thrive here if you have :

3–5 years of growth or full-stack marketing experience (fintech / travel is a plus).

Hands-on experience with Google Ads, Meta Ads, SEMrush, SEO, Canva / Figma.

Strong execution ownership across digital, influencer & offline initiatives.

Analytical mindset + storytelling ability + hustle DNA.

Bonus : Understanding of UPI, cross-border payments, foreign travellers.

Why Join Us

Build a global-first fintech brand from India.

Work directly with the founding team operating across 10+ countries.

Freedom to ideate, execute & measure impact end-to-end.

Be part of a category-creating product transforming how global travellers pay in India.

Interested? Let’s Talk!

Send your resume or portfolio to @monica.