Digital Media Specialist

Job Title : Digital Media Strategist

We are seeking a skilled Media & Advertising Strategist with 5+ years of experience in digital advertising, media planning, and marketing analytics. The ideal candidate brings a strong analytical mindset, creative strategy, and a deep understanding of emerging trends in media and consumer behavior.

The role involves analyzing campaign performance, audience segments, attribution models, and ROI / ROAS. You will leverage psycholinguistics and conversational commerce to shape ad strategies and explore AR / VR adoption, immersive media trends, and related regulatory considerations.

You should be proficient with Google Analytics, ad platform tools, and programmatic systems, with a strong understanding of media psychology and emerging tech in advertising. A degree in Marketing, Media Studies, Advertising, or a related field is required.

Key Responsibilities :

• Drive campaign insights using data analysis and measurement techniques.
• Develop strategic plans for media buying and advertising campaigns.
• Collaborate with cross-functional teams to implement ad strategies and measure their effectiveness.

Requirements :

Benefits :