Talent.com
Digital Marketing & Website Optimization Lead

Digital Marketing & Website Optimization Lead

Disha Life Style Pvt. Ltd.Ahmedabad, Republic Of India, IN
3 days ago
Job description

Position Overview

We are seeking a highly skilled and data-driven Performance Marketing & Website Manager to oversee digital marketing campaigns, optimize online sales performance, and manage our e-commerce website for our ladies’ garment brand. This role requires strong analytical abilities, hands-on campaign management experience, and a deep understanding of e-commerce user experience, website operations, and fashion-centric branding.

Key Responsibilities

1. Performance Marketing

  • Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, Instagram, and other relevant channels .
  • Manage full-funnel performance —awareness, consideration, and conversion campaigns.
  • Conduct A / B testing for creatives, audiences, landing pages, and ad copy.
  • Monitor KPIs including ROAS, CPA, CTR, CPC, Conversion Rate , and generate regular reports.
  • Develop remarketing and retargeting campaigns to increase repeat purchases.
  • Collaborate with the creative team to produce engaging ad content tailored to women’s fashion.
  • Manage influencer performance tracking where required.

2. Website Management & E-Commerce Operations

  • Oversee day-to-day website activities on Shopify / WooCommerce / Magento (as applicable).
  • Ensure product listings are accurate with high-quality images, descriptions, pricing, sizing, and inventory updates .
  • Improve user experience (UX) , website speed, and mobile responsiveness.
  • Coordinate with developers for technical updates, bug fixes, and feature improvements.
  • Implement SEO best practices —on-page, Meta tags, blogs, schema data, etc.
  • Set up and optimize conversion tracking, pixel integrations , and website analytics.
  • Manage homepage banners, promotional updates, festive campaigns, and new arrivals.
  • Work with operations team to ensure smooth order flow, COD verification, and logistic integration.

    • 3. Data Analysis & Reporting

  • Track and analyse customer behaviour, funnel drop-offs, and buying patterns .
  • Maintain dashboards and weekly / monthly performance reports.
  • Recommend strategies based on data insights to increase sales and reduce CAC.
  • Perform competitive analysis for pricing, products, and promotions.

    • 4. Growth & Strategy

  • Plan and execute sales campaigns, festive offers, and product launch strategies .
  • Optimize landing pages to improve conversion rate.
  • Suggest and implement automation flows (email, SMS, WhatsApp) to boost retention.
  • Identify new digital channels and partnership opportunities.

    • Qualifications & Skills Required

  • Bachelor’s degree in Marketing, Business, E-Commerce, or related field.
  • 2–5 years of experience in performance marketing , preferably in e-commerce or fashion industry .
  • Strong knowledge of Facebook Ads Manager, Google Ads, Google Analytics 4, Shopify / WooCommerce, and SEO tools .
  • Hands-on experience with website management, tracking tools, pixel setup, and analytics.
  • Ability to analyse data and derive actionable insights.
  • Understanding of women’s fashion trends and customer behaviour (added advantage).
  • Excellent communication, coordination, and project management skills.

    • Key KPIs

  • ROAS (Return on Ad Spend)
  • CAC (Customer Acquisition Cost)
  • Website Conversion Rate
  • AOV (Average Order Value)
  • Organic Traffic Growth
  • Repeat Purchase Rate
  • Campaign Performance Metrics

    • Work Environment

  • Full-time role
  • Office-based / Hybrid (as per company policy)
  • Fast-growing ladies’ garment e-commerce brand
    • Create a job alert for this search

    Digital Marketing Lead • Ahmedabad, Republic Of India, IN