Social Media Content Creator – Instagram & Reels (Bicycle Brand)

About VESCO CYCLES VESCO CYCLES is a bicycle manufacturing brand focused on delivering reliable, stylish and performance-oriented cycles across India. We’re now actively building our  Instagram presence  and want to turn our products, riders and stories into high-impact content and Reels.

We’re looking for a  creative, hands-on Content Creator  who lives on Instagram, understands trends, knows how to use AI tools smartly, and can consistently create content that gets views, saves and shares.

Key Responsibilities Plan, shoot and edit  Instagram Reels & short-form videos  for VESCO CYCLES

Create a mix of :

Product-focused videos (features, close-ups, details)

Lifestyle & outdoor content (riders, trails, city rides, fun / skits)

Educational / engaging content (tips, “Which cycle is right for you?”, etc.)

Use  AI tools  (for ideas, scripts, editing assistance, visuals, etc.) to speed up and enhance content quality

Work with the founder / marketing team to align content with brand positioning and campaign goals

Stay updated with  Instagram trends, audio, formats & hooks  and adapt them for the cycling niche

Deliver a consistent number of Reels per week (as agreed – e.g., 3–5 Reels / week)

Organise and manage content : raw footage, edited versions, and posting calendar

Requirements Strong portfolio of  Instagram Reels / short videos  (must share links)

Experience creating content for product, lifestyle, sports, fitness or similar brands is a plus

Comfortable with :

Shooting on phone / professional camera

Outdoor shoots (roads, parks, cycling tracks, etc.)

Good command of at least one editing tool :

CapCut / Adobe Premiere Pro / Final Cut Pro / DaVinci Resolve / VN / etc.

Exposure to  AI tools  for content creation (e.g. ChatGPT, Canva AI, RunwayML, Midjourney, Pika Labs, etc.)

Ability to think in  hooks, storylines and series  (not just one-off posts)

Reliable, responsive and comfortable working with clear timelines and deliverables

Nice to Have Love for  cycling / fitness / outdoor activities

Basic understanding of performance metrics (views, retention, CTR, saves, shares)

Ability to suggest campaign ideas, collaborations, or UGC formats

What We Offer Opportunity to build the  Instagram presence of a growing bicycle brand

Freedom to experiment creatively with formats, styles and ideas

Competitive pay (retainer / salary depending on engagement type)

Long-term, stable collaboration if there’s a good fit

How to Apply Please apply with :

Your portfolio links  (Instagram, Behance, Drive, etc.)

Best 3 Reels  you’ve created (links)

Brief note on  which AI tools you use and how

Your  monthly charges (freelance) or salary expectation (full-time)

Location & availability

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