Head of Marketing - Consumer Product Division

To lead the overall marketing function and ensure brand growth, category development, and consumer engagement in alignment with the company’s business objectives. The role will drive brand equity, product positioning, consumer insights, innovation, and integrated marketing campaigns, while managing and mentoring the marketing team.

Responsibilities

Strategic Marketing & Planning

Develop and implement the annual marketing strategy aligned with business goals.

Define positioning, messaging, and brand architecture across categories.

Ensure Revenue and P&L achievement as per the AOP

Brand Management

Oversee brand campaigns, product launches, and communication strategies.

Ensure consistency of brand identity across ATL, BTL, and digital platforms.

Category Development & Consumer Insights

Work closely with category managers to identify growth opportunities.

Leverage market research, consumer insights, and trends for decision-making.

Integrated Marketing Campaigns

Plan and execute 360° marketing campaigns (ATL, BTL, Digital, Shopper Marketing).

Collaborate with Sales, Trade Marketing, and Digital teams to ensure market activation.

Innovation & NPD Support

Support New Product Development (NPD) through consumer testing, launch campaigns, and go-to-market strategy.

Budget & ROI Management

Manage the overall marketing budget, ensuring optimal resource allocation.

Monitor ROI of campaigns and optimize spends.

Team Leadership & Development

Lead, mentor, and coach the marketing team.

Build a high-performance culture with clear objectives and accountability.

Qualifications

MBA / PG in Marketing from a reputed institute.

14–20 years of progressive marketing experience in FMCG / Food Industry, with at least 8 years in a leadership role.

Strong understanding of consumer behaviour, retail dynamics, and trade channels.

Expertise in ATL, BTL, and Digital marketing campaigns.

Excellent leadership, communication, and cross-functional collaboration skills