Senior Manager - Brand & Product GTM

MoEngage is seeking a dynamic Senior Manager - Brand & Product GTM to join our passionate marketing team. This role is pivotal in shaping and executing the go-to-market strategy for our products, driving brand awareness, and ensuring our offerings resonate with target audiences. If you thrive in a fast-paced, data-driven environment and are adept at cross-functional collaboration, we want to hear from you.

What You'll Do

Product GTM Strategy Development

• Develop and own the end-to-end go-to-market strategy for new product launches, major features, and product updates, ensuring alignment with overall business objectives and revenue targets.
• Conduct in-depth market research, competitive analysis, and customer segmentation to identify target markets, ideal customer profiles (ICPs), and buyer personas.
• Define product positioning, messaging, and value propositions that resonate with target audiences and differentiate our offerings.

Launch Planning & Execution

Performance Monitoring & Optimization

Cross-functional Collaboration & Leadership

GEO (Generative Engine Optimization)

Customer Marketing

Skills & Qualifications

You'll grab our attention immediately if you have :

Skills Required

Marketing, Content Creation, Project Management, Performance Monitoring, Customer Success, Collaboration