Go-To-Market (Sales) Associate

Position Title : Go-To-Market (Sales) Associate

Location : Bengaluru, Karnataka

About the Company :

Sustainability Economics.ai is a global organization, pioneering the convergence of clean energy and AI, enabling profitable energy transitions while powering end-to-end AI infrastructure. By integrating AI-driven cloud solutions with sustainable energy, we create scalable, intelligent ecosystems that drive efficiency, innovation, and long-term impact across industries. Guided by exceptional leaders and visionaries with decades of expertise in finance, policy, technology, and innovation, we are committed to making long-term efforts to fulfil this vision through our technical innovation, client services, expertise, and capability expansion.

Role Summary

We are looking for a

GTM (Go-To-Market) Associate

to support the launch and market expansion of our AI-driven clean energy solutions. This role will work with the

marketing team

to drive lead generation, customer acquisition, and strategic positioning.

The ideal candidate should thrive in a fast-paced environment and have

2+ years of experience

in

GTM strategy, market research, and sales execution , preferably within the

AI, clean energy, or B2B SaaS

industries.

Key Responsibilities

Market Intelligence & Entity Mapping

: Identify, capture, and maintain an updated database of key entities across the clean energy ecosystem — including renewable developers, utilities, industrial consumers, government agencies, financial institutions, and technology providers. Map relationships between these entities to support segmentation and GTM targeting.

Stakeholder Research & Outreach Strategy

: Analyze stakeholder groups to determine the most effective channels for engagement. Recommend outreach strategies that align with Sustainability Economics.ai’s clean energy mission — including policy, industry, and investor audiences.

Platform Strategy & Social Presence Development :

Research, evaluate, and recommend the most impactful digital and social media platforms (e.g.,

LinkedIn

X / Twitter

Energy Central

Cleantech Forum

, and

Industry Associations

) for targeted engagement and brand positioning. Build a content-distribution framework to reach potential partners and decision-makers.

Lead Generation & Partnership Enablement

: Support GTM initiatives by identifying potential clients, partners, and collaborators in priority markets. Develop structured outreach lists and assist in coordinating communication campaigns across platforms.

Cross-Team Collaboration

: Collaborate with marketing, partnerships, and research teams to align captured data and outreach activities with broader campaign objectives and regional expansion strategies.

Performance Tracking & Reporting

: Create reports and dashboards tracking outreach impact, engagement metrics, and platform effectiveness to refine future GTM strategies.

Key Requirements

Education Qualifications

Bachelor's or master's degree in business

, Marketing, or a related field

A satisfactory experience

in

GTM strategy, business development, or sales

within the

AI, clean energy, or B2B SaaS

sectors.

Preferred Experience

Background in

market research, business development, or sales enablement

, with a focus on technology or sustainability sectors.

Experience working in

high-growth, fast-paced environments

where adaptability and proactive engagement are key.

Familiarity with

AI-driven solutions

sustainability

, or

clean energy markets

is a strong advantage.

Hands-on experience using

Apollo.io

and

RocketReach

for lead generation and contact enrichment.

Exposure to

ActiveCampaign

or similar CRM / marketing automation platforms for campaign execution and stakeholder engagement.

Skills Required

Strong understanding of

go-to-market (GTM) planning

lead qualification

, and

stakeholder segmentation

Excellent

research, communication, and presentation skills

with the ability to engage with senior stakeholders and decision-makers.

Proficiency in

data-driven outreach tools

(e.g., Apollo, RocketReach) and

CRM systems

(e.g., ActiveCampaign, HubSpot, or Salesforce).

Ability to identify emerging opportunities in

clean energy

AI infrastructure

, and

sustainability-driven markets

High degree of

initiative, analytical thinking, and attention to detail

Passion for contributing to the

clean energy transition

and

AI-powered sustainability solutions

What you will do

Shape Market Presence :

Play a key role in expanding Sustainability Economics.ai’s footprint across clean energy and AI sectors by identifying high-impact opportunities and engagement channels.

Accelerate GTM Execution :

Support the design and rollout of go-to-market initiatives that connect with energy developers, industrial consumers, and technology partners globally.

Build Strategic Connections :

Help create meaningful relationships with stakeholders through research-driven outreach, thought leadership, and targeted campaigns.

Bridge Insight and Action :

Translate market intelligence into clear, data-backed recommendations that guide decision-making and future GTM strategies.

Champion Brand Visibility :

Elevate Sustainability Economics.ai’s presence on the right digital and social platforms — ensuring our message resonates with investors, partners, and customers.

Drive Measurable Impact :

Contribute to growth metrics by improving lead quality, stakeholder engagement, and conversion outcomes.

What you will bring

Strong analytical and research skills with the ability to translate data into actionable GTM insights.

Excellent written and verbal communication skills for engaging senior stakeholders and partners.

A proactive, self-driven approach suited to high-growth and dynamic business settings.

Startup DNA

→ bias to action, comfort with ambiguity, love for fast iteration, and flexible and growth mindset.

Why Join Us

Shape a

first-of-its-kind AI + clean energy platform

Work with a small, mission-driven team obsessed with impact.

An aggressive growth path.

A chance to leave your mark at the intersection of

AI, marketing, and sustainability