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Manager - Performance Marketing

Manager - Performance Marketing

Marketing Labpune, maharashtra, in
8 hours ago
Job description

About Marketing

At Marketing Lab , we’re not just another performance agency — we’re a creative-driven growth partner for over 60+ D2C brands.

From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a campaign that actually moves the needle — this is where you belong.

Role Overview

We’re looking for a Performance Marketing Manager who can lead the charge across Meta and Google Ads , managing end-to-end paid growth strategies for multiple D2C brands.

This role demands both analytical horsepower and creative flair — someone who can scale spends intelligently, guide media buyers, and work closely with creative teams to make ads that convert.

Key Responsibilities :

  • Strategize, plan, and execute paid media campaigns across Meta, Google, and YouTube for multiple D2C brands.
  • Drive consistent growth in ROAS , optimize CACs, and scale ad spends profitably.
  • Collaborate closely with internal teams to ensure alignment between data and content.
  • Analyze campaign data to generate actionable insights and weekly performance reports.
  • Stay ahead of platform updates, creative trends, and algorithm shifts to maintain competitive advantage.
  • Lead, mentor, and upskill junior media buyers in best practices and performance strategy.

What are we Looking for :

  • 4+ years of hands-on experience in D2C performance marketing .
  • Proven experience managing Meta and Google.
  • Strong understanding of funnel building, conversion tracking, and attribution models.
  • A sharp eye for creatives and messaging that drive clicks, not just impressions.
  • Advanced knowledge of Meta Ads Manager, Google Ads, Google Analytics (GA4) , and Shopify or similar D2C platforms.
  • Data-driven mindset with strong analytical and Excel / reporting skills.
  • Ability to thrive in a fast-paced, collaborative, and entrepreneurial environment.

    • Bonus Points If You Have

  • Experience managing multiple brands / agencies simultaneously.
  • Exposure to UGC, influencer-led, or creative-first campaigns.
  • Working knowledge of CRO tools or automation workflows.
  • Leadership or mentoring experience in a growing team.
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    Performance Marketing Manager • pune, maharashtra, in