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Senior Specialist, Brand
Senior Specialist, BrandJLL • Gurgaon / Gurugram, India
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Senior Specialist, Brand

Senior Specialist, Brand

JLL • Gurgaon / Gurugram, India
30+ days ago
Job description
About JLL:

We're JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That's why we're committed to our purpose to shape the future of real estate for a better world. We're using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.

Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we're honoured to be recognized with awards for our success by organizations both globally and locally.

Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we're headed in the future. And we know that unique backgrounds, experiences, and perspectives help us think bigger, spark innovation and succeed together.

If this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements below.

We're interested in getting to know you and what you bring to the table!

Job Description:

  • Job Title: Senior Specialist, Digital Marketing Location: Gurugram Position type: Full time Shift Timing: 1-10 PM
  • Experience: 7- 10 years
  • Reporting to: Senior Director, Global Brand Strategy, Measurement, Insight (London-based)
  • Candidate focus: Brand Programmes Management/ Data & Insights coordination / Programs coordination/

About the team:

The Global Brand Strategy, Measurement & Insight function is a core pillar of the company's Global Brand strategy team. The team owns and executes a number of internal and external global intelligence programs, including a multi-country brand tracking survey, an annual brand valuation, and a quarterly brand impact dashboard. This role will be crucial in maintaining the consistency, quality, and timely delivery of these high-profile programs.

What this Job Involves:

The Senior Specialist, Digital Marketing will support the Senior Director, Global Brand Strategy, Measurement, Insight by coordinating key brand intelligence programs.

This role is integral to managing process flows, from managing the progress of key milestones to the development of final deliverables from the brand tracking, brand valuation, brand impact evaluation to marketing insights development. The Manager will ensure the reliability and integrity of these core brand programs, aid in transforming insights into clear, impactful deliverables for global marketing and business stakeholders to consume

Key Responsibilities:

The Manager will be responsible for planning & execution across all our brand measurement programs, specifically around (but not limited to) these key areas:

Global Program Management & Execution

  • Assist in coordinating the seamless delivery off all brand measurement programs from set up, to gathering inputs, to helping with designing and delivering the final insights by coordinating with our design team at JBS.

Data & Measurement Operations

  • Coordinate and Manage the quarterly Brand Impact Dashboard quarterly input cycles, including defining timelines and ensuring timely data input submission from all sources (global and country teams).
  • Support the execution and follow-up for inputs related to wider global brand measurement programs (e.g., brand tracking and valuation).

Development of Insights deliverables, compilation & design

  • Extract and compile recurring performance trends and activity data into simple, digestible formats for stakeholders to consume
  • Translate survey and data outputs into stakeholder-ready materials (e.g., presentation decks, one-pagers).
  • Liaise with design and shared services teams to ensure high-quality, professional execution of all deliverables
  • Track and Govern program performance, actively flagging risks to ensure there are no risks or delays

Candidate Requirements

  • 7-10 years in Marketing Programs Management or brand programs management/ insights collation / marketing analytics / performance marketing/ brand consulting / digital marketing
  • Experience with and exposure to marketing metrics and understanding how marketing activity connects to upper funnel brand outcomes.
  • Experience of content development for stakeholder consumption
  • Ability to turn data into marketing-relevant insight

Skills & Tools (nice To Have But Not Necessary)

  • Excel/Sheets (pivots, lookups), AEM, Adobe Analytics, Sprout – is preferred but not mandatory
  • PowerPoint skills for clear, structured insights packaging
  • Strong coordination and structured communication
  • Good written and verbal skills

Working Style & Eligibility

  • Highly collaborative, organized and documentation minded. Must be adaptable, proactive and progress-oriented, with the ability to navigate a complex, global matrixed organization.
  • Experience working global teams is a plus

Education:

  • Graduate degree required. An MBA (or a Grad degree with a marketing focus) is a strong advantage.
  • Background in communication, brand management will be a plus
  • Role is based in the Gurgaon office. Candidates must be comfortable with occasionally coordinating across global time zones to support the London-based reporting line

Skills Required
Adobe Analytics, Digital Marketing, Powerpoint, Excel Sheets, Marketing Analytics, Aem, Performance Marketing
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Senior Specialist, Brand • Gurgaon / Gurugram, India

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