Performance Marketing Executive - Meta Ads

About the Role

We are looking for an energetic, detail-oriented, and data-driven Meta Ads Executive to join our

fast-paced marketing team. In this role, you will work closely with the Meta Advertising Manager to execute high-impact performance campaigns across Facebook and Instagram. This is an ideal position for someone who enjoys hands-on campaign management, loves working with data, and is looking to grow into a full-stack performance marketer over time.

Key Responsibilities

Campaign Execution

 Set up and manage Meta ad campaigns including objective selection, audience targeting,

placement optimization, and budget allocation.

 Upload and rotate ad creatives (images, videos, copy) in line with campaign plans and

creative briefs.

 Regularly check campaign health and flag underperforming ads or delivery issues in real-time.

 Monitor and maintain ad quality scores, delivery insights, and audience overlaps.

Reporting & Analysis

 Track daily campaign metrics like CPM, CTR, CPL, ROAS, and CAC to support timely

optimization.

 Maintain performance dashboards and help generate weekly and monthly campaign reports.

 Analyze A / B test results across audiences, creatives, and copy to derive learnings for future

campaigns.

Collaboration & Coordination

 Coordinate with the creative, copywriting, and design teams to ensure timely delivery of

assets.

 Assist the Meta Ads Manager in launching experiments and scaling winning campaigns.

 Help with ad account hygiene, audience segmentation, naming conventions, and pixel event

validations.

Requirements

Must-Haves

 2–4 years of hands-on experience managing or assisting in paid campaigns on Meta

(Facebook + Instagram).

 Solid knowledge of Meta Ads Manager, including campaign structure, audience creation, and

bidding logic.

 Proficiency in Excel or Google Sheets – strong grasp of pivot tables, lookups, filters, and

basic data modeling.

 Comfort working with performance metrics and drawing actionable insights from numbers.

 Strong attention to detail, time management skills, and ability to work with tight turnarounds.

Nice-to-Haves

 Familiarity with Facebook Pixel, Conversion APIs, and event setup / debugging.

 Exposure to tools like Canva, Google Analytics, or any third-party analytics / attribution

platforms.

 Basic understanding of creative testing, landing page funnels, and lead nurturing workflows.

 Experience working in fast-growth startups or agencies with high performance expectations.

What Success Looks Like

 Campaigns are executed with zero errors and delivered on time.

 Daily, weekly, and monthly performance data is accurately maintained and shared.

 Campaigns are optimized efficiently based on instructions or insights from data.

 Senior managers have full confidence in execution reliability and reporting quality.

Why Join Us

 Work alongside some of the sharpest growth professionals in a fast-scaling ed-tech brand.

 Get end-to-end exposure to performance marketing execution, tools, and optimization tactics.

 Gain mentorship from a senior Meta Ads Manager while building tangible results and case

studies.

 Enjoy autonomy, learning opportunities, and a direct view into how digital marketing drives.

Skills Required

Canva, google sheets , Excel, Google Analytics