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AM Creative Design Development

AM Creative Design Development

Pidilite Industries LimitedIndia
10 days ago
Job description

Hello, kindly find below details,

Position : Assistant Manager - Creative Design Development

Experience - 5- 7 years

Location : Mumbai HO

Division / Function - CP-ASF (Consumer Product - Art, Stationery & Fevicol)

Vertical - ASF - RETAIL

Job responsibilities :

1. Content Designing and Implementation for Children's Art and Craft Requirements

a. Content Planning Development :

  • Develop a Content Plan for child friendly art and craft projects that showcases the use of our product range.
  • Collaborate with internal stakeholders (HOFM, Product Managers) to understand project briefs and translate them into actionable content strategies.

b. Recipe Creation :

  • Sketch project concepts & brief the Content Development Manager on requirements.
  • Review artwork and DIYs to ensure alignment with brand guidelines and audience relevance.
  • c. Ensuring Control on Content Execution :

  • Monitor end-to-end content production including DIYs, video assets, and topical product-based content.
  • Ensure consistency and quality across formats like reels, videos, static posts, product usage images, and DIYs.
  • Develop e-commerce and social media-specific content assets that highlight product functionality and benefits.
  • Conduct fortnightly LIVE workshops on digital platforms to showcase new techniques and product applications.
  • 2. Build Insights for Content Development and Product Ideas

    a. Connecting with Consumers :

  • Maintain a strong understanding of the target user group for content and gather relevant insights through firsthand interactions such as school visits.
  • Establish and execute a regular visitation plan to engage with teachers and understand their content needs.
  • Continuously develop a strong understanding of emerging global and local trends and translate these insights into relevant content generation strategies.
  • b. Artist Network Development :

  • Build an expert network and identify talent for exclusive retainerships to support RC content delivery and strengthen brand edge.
  • 3. Input into New Product Development & Product Testing

    a. Product Testing for NPDs :

  • Conduct product testing and benchmarking for new product developments.
  • Conduct small-scale user trials with the help of Resource Centre teachers, support in large-scale user trials.
  • Prepare user trial reports and share findings and recommendations with the brand team, technical services, and the R&D team.
  • b. Kits Planning & Development :

  • Conceptualize kit design based on the brief from the Kits Manager.
  • Create production assets (video, static images, step-by-step manuals) to support kit development.
  • Identify and recommend key design trends, techniques, and art forms that can be included in the kits production.
  • 4. Learning & Development

  • Develop individual and team capabilities relevant to the business by :
  • Organizing visits to art colleges, exhibitions, shows, and fairs to stay current with trends and talent.
  • Organizing upskilling workshops for both personal development and the Resource Centre (RC) Artists.
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    Creative Design • India

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