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Modi Naturals - Manager - Performance Marketing

Modi NaturalsDelhi NCR, India

3 days ago

Job description

Manager - Performance Marketing

Educational Background

MBA / Postgraduate in Marketing OR completed a certified Digital Marketing course.
Strong academic grounding in Marketing, Consumer Behavior, and Advertising.

Work Experience

1 to 3 years of proven experience in Performance / Digital Marketing.

Hands-on campaign management across hyperlocal platforms like Amazon, Flipkart, Blinkit, Swiggy, Zepto, BigBasket.

Exposure to Google Ads, Meta Ads (Facebook / Instagram), and other paid media platforms.

Technical & Marketing Skills

Strong knowledge of digital marketing fundamentals :

ROAS (Return on Ad Spend)

CTR (Click-Through Rate)

CVR (Conversion Rate)

TACoS (Total Advertising Cost of Sales)

CPC, CPM, Match Types, ACoS etc.

Ability to set up, monitor, and optimize campaigns for sales, traffic, and conversions.

Understanding of attribution, funnel tracking, and campaign measurement.

Familiarity with Excel / Google Sheets for reporting and data analysis.

Hyperlocal & E-Commerce Expertise

Knowledge of e-commerce dynamics and platform dashboards (Amazon Seller Central, Flipkart Ads, Blinkit, Swiggy Instamart, Zepto Ads, etc.).

Ability to optimize listings, ad placements, and campaign performance across hyperlocal marketplaces.

General Marketing Competencies

Strong communication & presentation skills.

Analytical mindset with ability to interpret data and optimize campaigns.

Proactive, fast learner, and collaborative team player.

Preferred (Good to Have)

Digital Marketing certification / course.

Exposure to affiliate / partnership marketing.

Basic SEO / ASO understanding for synergy with paid campaigns.

(ref : iimjobs.com)

Performance Marketing Manager • Delhi NCR, India