Senior Content Strategist (SEO Team)
Location : Pithampur, Indore
Department : Marketing – SEO & Organic Growth
Reporting To : Head of SEO / Marketing Director
Type : Full-Time (On-Site)
Seniority : Senior / Lead
Role Overview
We are looking for a Senior Content Strategist to lead the content pillar of our high-priority SEO initiative— Target 40–40K , aimed at reaching DR 40 and 40,000 organic visitors per month within 12 months and then grow higher thereafter.
This role requires a data-driven strategist with deep expertise in SEO content , the ability to produce and manage high-quality output at scale, and strong collaboration with SEO, design, and product teams.
You will build Alankaram’s authority in premium, luxury, solid-wood furniture across India and globally.
Key Responsibilities
1. Content Strategy & Planning
- Build and own the entire content roadmap aligned with SEO goals (40–40K plan).
- Conduct in-depth SEO keyword research , topic cluster creation, and competitor analysis.
- Define content clusters around :
- Solid wood / teakwood furniture
- Luxury / designer furniture
- Customisation
- Furniture for architects, HNIs, real estate, hospitality, offices
2. Content Production & Quality Management
Guide and manage internal writers + external agencies.Produce or supervise blogs, buying guides, comparison articles, cluster hubs, pillar pages, and city landing pages .Ensure all content is :Optimised for keywordsHigh E-E-A-T (expertise, authority, trust)Factually accurateStrongly differentiating Alankaram3. On-Page SEO Excellence
Implement best practices :Internal linking architectureSchema markup planningCanonical optimisationHeader structureImage SEOPage-level SEO scoringWork with the SEO Manager for technical issue resolutions.4. Authority Building & Link Acquisition Support
Work closely with the Off-Page Manager to plan :Linkable assetsPR-driven articlesGuest postsFurniture trend reportsResearch-based content piecesEnsure every major content piece contributes to improving Domain Rating .5. Tracking, Reporting & Optimization
Measure performance on :Keyword rankingsTopic cluster growthOrganic traffic by page typeConversion from SEOVelocity of content productionPresent weekly & monthly performance reports for Project 40–40K.6. Cross-Team Collaboration
Collaborate with :SEO ManagerGraphic teamWebsite developmentPR teamProduct & showroom teamsGather insights for product education content and trend-based articles.Requirements
Must-Have Skills
5–10 years of experience in SEO content strategy (e-commerce preferred)Deep knowledge of :Keyword clusteringTopical authorityE-E-A-T best practicesOn-page SEOHub-and-spoke content architectureExperience scaling content for high DR growth and high organic traffic outcomes .Excellent writing, editing, and research skills.Good to Have
Experience with luxury / lifestyle / home / interiors / furniture industryUnderstanding of website UX & CROExperience managing writers and freelancersAbility to work in Pithampur on-site with a focused teamWhat This Role Offers
Opportunity to lead one of India’s most ambitious SEO transformations in the furniture industryFull ownership of content strategy for a national luxury brandFast-growth opportunity with leadership trackWorking directly with marketing leadershipKPIs for First 12 Months
Your performance will be measured on :
Content Velocity : 40–60 high-quality pieces / monthKeyword Rankings : 200+ keywords ranking in top 10Topical Authority : 10+ topic clusters builtTraffic Growth : Achieving 40,000 organic visitors / monthDR Improvement : Reaching DR 40 through authority-building contentConversion Impact : SEO contributing 25–35% to qualified leads