Influencer Marketing Specialist

Duties and responsibilities

Overseeing the development and implementation of all influencer campaigns from ideation to execution

Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success

Serve as a liaison between our brand ambassadors / influencers and the marketing team

Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns

Cultivate professional partnerships with existing contacts

Work with the marketing and design team to post influencer content on social media platforms

Research market data and trends to establish best practices related to influencer campaigns

Generate and present reports on campaign performance

Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns

Work closely with the content team for creative influencer scripts

Desired Candidate Profile

1-2 years experience in the field

Excellent communication and relationship-building skills

Should have attention to details

Should have good work ethics and calm attitude

Ability to work with multiple stakeholders / external agencies including creative

Digital media understanding, planning and evaluation

Strong creative sensibilities

High ownership and passion

Creative Mindset