Digital Marketing Performance Lead

Role : SEM Analyst / Performance Marketing Analyst Location : Ahmedabad

Candidates from Ahmedabad is the 1st Choice ONLY

Experience : 3 to 5 Years

Shift Timings : 7.30 AM to 4.30 PM IST (Australia shift)

About the Role

We’re looking for a performance-obsessed SEM Analyst who doesn’t wait for dashboards to tell them what to do. You’ll own growth outcomes for global clients and operate with the mindset of a strategist, not an order-taker. If you get excited about turning intent into revenue and using automation intelligently - you’ll fit right in.

What You’ll Own

Full-funnel Search, Shopping, YouTube, and PMax strategy and execution

Performance optimization rooted in intent segmentation, ad relevance, and landing experience

Conversion tracking across GTM, GA4, CRM integrations, and enhanced conversions

Audience strategy development using first-party and platform signals

Performance analytics, reporting, and storytelling for stakeholders

Scaling testing frameworks for bidding, ads, landing pages, and feed enhancements

Budget planning, pacing, forecasting, and efficiency improvements

Collaboration with content, creative, CRO, and client teams to unlock growth

What You Already Know (and can prove)

3+ years of Google Ads working experience at +90% proficiency : search structure, bid strategies, feed optimization, scripts / rules

3+ years of Meta Ads working experience - retargeting, demand generation and efficiency plays

B2B / eCommerce global clients & market exposure

How to get meaningful data from Looker Studio or similar

Excel / Sheets excellence : pivot tables, advanced formulas, data cleaning

Practical CRO thinking : you push for better landing page performance, not just clicks

Incrementality and attribution nuances - you understand what actually drives new demand

Great-To-Have Extras

SA360, Optmyzr, DataSlayer or Supermetrics experience

SQL basics for deeper analysis

Experience managing mid size budgets ($50k+ / month across channels)

Understanding of GenAI-powered campaign optimization tools

How You Think

You ask why before how

You take responsibility for revenue outcomes, not just campaign hygiene

You enjoy experimenting and backing your decisions with data and logic

You communicate clearly - no jargon masks, just straight reasoning

You challenge platforms when automation isn’t aligned with business goals

Apply If

You’re the person who says :

I own performance. I create demand. I don’t wait for instructions.