Growth Specialist

GTM Manager (Creditsin) Role : GTM Manager (Go-To-Market Strategy & Growth)

Location : Bengaluru (Hybrid)

Company : Navavista Technology Ventures Pvt Ltd (Creditsin)

About Creditsin Creditsin is India’s upcoming zero-investment referral marketplace for credit cards, loans, and real estate, under Navavista Technology Ventures Pvt Ltd. We aim to reach 12 lakh users in the first year , with a strong focus on Tier 2–3 inclusion and a dual-payout system for both referrers and customers.

Responsibilities Market Research & Strategy : Analyze fintech competitors and define positioning.

User Acquisition : Drive app installs via organic + paid channels (blogs, influencers, WhatsApp, UGC creators).

Referral Program Scaling : Optimize referral mechanics, gamification, and incentives.

Community Building : Onboard student / homemaker / micro-influencer networks.

Product GTM Alignment : Work with dev team to ensure features (referral, payout tracker, notifications) match user expectations.

ASO & App Store Launch : Manage keywords, descriptions, screenshots, ratings, and reviews.

Campaign Management : Execute launch campaigns, UGC challenges, referral contests.

Analytics : Build dashboards (Firebase, Apptrove, Branch.io) and report weekly KPIs.

Partner Sync : Coordinate with banks / NBFCs on joint GTM assets and co-branded campaigns.

Requirements 3–6 years of experience in GTM, growth marketing, or fintech product launches.

Strong understanding of referral / affiliate models and fintech ecosystem .

Hands-on with Firebase, Branch.io, ASO tools, WhatsApp automation .

Experience in building early user growth playbooks (0 → 1 lakh downloads) .

Excellent project management and cross-team collaboration skills.

Hustler mindset : willing to experiment, learn fast, and scale rapidly.

Nice-to-Have Prior experience in fintech lending / credit cards / DSA distribution .

Exposure to community / influencer marketing at scale .

Understanding of compliance requirements (RBI / NBFC guidelines) .

Engagement Model Duration : 3–6 months (extendable based on performance).

Compensation : Fixed stipend (₹50k–₹75k / month depending on experience) + performance bonus linked to installs & referral activity .

Deliverables :

30k–50k installs in first 60 days.

Active referral community (min. 2k–3k referrers onboarded).

Daily / weekly KPI dashboard reporting.

Why Join Creditsin Now? Be at the ground floor of India’s next big fintech referral marketplace.

Direct impact on app downloads, referral growth, and revenue funnel .

Work alongside the founder & leadership team with fast decision cycles.

Possibility of longer-term role if mutual fit post-MVP