Performance Marketing Executive (Kochi)

We're looking for a Performance Marketing Executive to join our dynamic marketing team at Brototype in Kochi. The ideal candidate is passionate about paid campaigns, data-driven growth, and delivering measurable results through digital marketing.

Role : Performance Marketing Executive

Location : Kochi, Kerala (On-site)

Experience : Minimum 1 year in Performance Marketing (1-3 years)

Job Type : Full time, Permanent

Role Overview

You'll be responsible for planning, executing, and optimizing paid campaigns across Google Ads and Meta Ads (Facebook / Instagram) to drive qualified leads and admissions for Brototype's training programs.

Key Responsibilities

• Plan and manage campaigns across Google Search, Display, YouTube, Facebook, and Instagram.
• Optimize performance to achieve key metrics : CPL, CTR, CAC, ROAS.
• Conduct A / B testing on creatives, audiences, and landing pages.
• Track and report campaign data using GA4, Meta Ads Manager, and Google Ads Dashboard.
• Collaborate with the media and design teams to develop creatives and ad copies.
• Manage budgets efficiently and allocate spending strategically.

Qualifications & Skills

(Candidate must have own Laptop.)

Skills Required

Google Ads, Google Tag Manager