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Performance Marketing Executive (Kochi)

Performance Marketing Executive (Kochi)

ConfidentialIndia, Cochin / Kochi / Ernakulam
3 days ago
Job description

We're looking for a Performance Marketing Executive to join our dynamic marketing team at Brototype in Kochi. The ideal candidate is passionate about paid campaigns, data-driven growth, and delivering measurable results through digital marketing.

Role : Performance Marketing Executive

Location : Kochi, Kerala (On-site)

Experience : Minimum 1 year in Performance Marketing (1-3 years)

Job Type : Full time, Permanent

Role Overview

You'll be responsible for planning, executing, and optimizing paid campaigns across Google Ads and Meta Ads (Facebook / Instagram) to drive qualified leads and admissions for Brototype's training programs.

Key Responsibilities

  • Plan and manage campaigns across Google Search, Display, YouTube, Facebook, and Instagram.
  • Optimize performance to achieve key metrics : CPL, CTR, CAC, ROAS.
  • Conduct A / B testing on creatives, audiences, and landing pages.
  • Track and report campaign data using GA4, Meta Ads Manager, and Google Ads Dashboard.
  • Collaborate with the media and design teams to develop creatives and ad copies.
  • Manage budgets efficiently and allocate spending strategically.

Qualifications & Skills

  • Minimum 1 year of hands-on experience in Google Ads & Meta Ads.
  • Proficiency in GA4, Google Tag Manager, and Looker Studio.
  • Strong understanding of digital marketing metrics (CTR, CPC, ROAS, CVR).
  • An analytical, creative, and data-driven mindset.
  • EdTech industry experience is a plus.
  • (Candidate must have own Laptop.)

    Skills Required

    Google Ads, Google Tag Manager

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    Performance Marketing • India, Cochin / Kochi / Ernakulam