Artist Manager

Location : Noida (Work from Office, with frequent travel across India)

Experience Required : 3–5 years

About Once Upon India

Once Upon India (OUI) is a cultural movement dedicated to celebrating the richness of Indian music and storytelling. From intimate Baithaks to soulful Mehfils and larger concerts, OUI curates experiences that honor tradition while giving deserving artists the right stage to shine.

At our heart, we exist to provide platforms to artists whose music carries truth, beauty, and potential. OUI is also building an exclusive artist management vertical, where we nurture select artists, chart their long-term journeys, and help them grow into household names — while continuing to welcome many other voices into our wider ecosystem of shows.

The Role

We seek a passionate and visionary Artist Manager to join our team. This is not just an operational role but a custodianship of artists and their journeys. The right candidate will live and breathe music, ideally with experience as an artist themselves, and will act as both a strategist and supporter : scouting talent, shaping careers, and ensuring that every artist’s experience with OUI is one of respect and sanctity.

Key Responsibilities

• Scouting & Nurturing Artists : Identify and onboard artists across India with the potential to move audiences. Bring them into the OUI ecosystem — whether as performers at Baithaks / Mehfils or as part of OUI’s exclusive management roster.
• Exclusive Artist Management : Lead OUI’s exclusive artist management vertical. Develop long-term career strategies for select artists (positioning, tours, collaborations, branding, growth).
• Artist Relations & Representation : Serve as the main point of contact for artists — guiding, supporting, and championing their journeys with OUI. Ensure the sanctity of performances and dignity of artists are always maintained.
• Operational & Show Support : Manage bookings, contracts, riders, scheduling, travel, and hospitality for artists. Coordinate rehearsals, soundchecks, and technical requirements. Provide on-ground support during shows and tours.
• Promotion & Growth : Work with OUI’s marketing team to ensure artists deliver on promotional commitments (posts, shout-outs, collabs). Align promotions with OUI’s cultural narrative and storytelling approach.
• Partnership & Industry Relations : Build long-term relationships with artists, managers, sponsors, and cultural partners. Negotiate with professionalism while safeguarding artistic integrity.

Must-Haves