Performance MarketingDecode Design Studio • Kanpur, Republic Of India, IN
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Performance Marketing
Decode Design Studio • Kanpur, Republic Of India, IN
4 days ago
Job descriptionAnalytics & Reporting : Track and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, conversion rates, and customer acquisition cost. A / B Testing : Develop and execute experiments on ad creatives, landing pages, and audience segments to improve campaign effectiveness. Budget Management : Manage monthly / quarterly budgets and ensure efficient allocation across channels to meet business objectives. Market & Competitor Analysis : Stay updated on industry trends, new ad formats, and competitor activities to identify new growth opportunities. Bachelor’s degree in Marketing, Business, Communications, or a related field. 3–5 years of proven experience in performance or digital marketing. Hands-on experience with platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics (GA4), and Tag Manager . Strong analytical and numerical skills; Understanding of attribution models, conversion tracking, and pixel implementation. Experience using tools like Hotjar, SEMrush, Ahrefs, or Data Studio is a plus.
Job Title : Performance Marketing Executive
Experience Required : 3 – 5 years
About the Role
We are seeking a data-driven and results-oriented Performance Marketing Executive to plan, execute, and optimize digital marketing campaigns across paid channels. The ideal candidate will have hands-on experience managing campaigns, analysing performance metrics, and driving measurable growth in leads, traffic, or sales.
Key Responsibilities
- Campaign Management :
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook / Instagram), LinkedIn Ads, and other digital platforms.
- Performance Optimization :
- Continuously monitor campaign performance to ensure maximum ROI and CPA efficiency;
adjust bids, creatives,and targeting based on data insights.
Required Skills & Qualifications
proficiency in Excel / Google Sheets / PowerPoint for campaign analysis and reporting.
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Performance Marketing • Kanpur, Republic Of India, IN
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