Manager - Meta Ads (Facebook & Instagram)

Role Overview

The Manager – Meta Ads will lead strategy, execution, optimization, and performance delivery across Facebook & Instagram advertising for Auburn’s key clients. This role requires deep expertise in Meta’s advertising ecosystem, strong data interpretation skills, and the ability to drive large-scale performance campaigns with efficiency and precision.

The ideal candidate will be responsible for leading client strategy, managing high-budget portfolios, mentoring junior team members, and ensuring flawless delivery across all Meta campaigns. They must be proactive, analytical, creative, and capable of owning performance outcomes end-to-end.

Key Responsibilities

1. Strategy Leadership & Planning

• Develop advanced Meta Ads strategies spanning the full marketing funnel — awareness, consideration, and conversion.
• Build media plans, forecasting models, and scaling frameworks for high-growth clients.
• Conduct deep audience research, competitor analysis, and strategic segmentation.
• Work closely with data teams to leverage analytics for sharper targeting and improved campaign logic.

2. Campaign Execution & Oversight

3. Performance Optimization & Scaling

4. Reporting, Insights & Client Communication

5. Team Management & Collaboration

Requirements

Preferred Qualities