Job Description :
Expert Digital Marketer – IT Education Sector
Position Overview : -
We are seeking a results-driven Digital Marketing Manager to lead our online presence and drive growth across all channels. You will own the entire digital marketing strategy — from planning to execution — while managing budgets, campaigns, and funnel performance.
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What We Offer : -
- 💰 Salary : ₹25–30 LPA (based on experience & skills)
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Key Responsibilities : -
Digital Strategy & Execution
Lead and manage all digital marketing initiatives including SEO / SEM, email, social media, automation, and paid campaigns.
Performance & Optimisation
Track, analyse, and report campaign performance, optimise ROI, run A / B tests, and improve conversion rates.
Content & Engagement
Grow brand presence on social media, create high-performing landing pages, and enhance user experience.
Collaboration & Partnerships
Work with internal teams, agencies, and vendors to deliver impact marketing campaigns.
Innovation & Trends
Stay updated on new tools, technologies, and trends to drive continuous improvement.
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Required Skills
Digital Strategy & Campaign Management – planning, executing, and scaling campaigns across multiple channelsSEO & SEM – search engine optimization, keyword strategy, paid search campaignsSocial Media Marketing – organic and paid strategy across LinkedIn, Facebook, Instagram, Twitter, YouTube, etc.Email & Marketing Automation – campaign design, drip sequences, nurturing funnelsAnalytics & Reporting – ROI tracking, KPI measurement, funnel performance analysisContent Marketing – creating and promoting engaging content that drives leadsConversion Rate Optimization (CRO) – A / B testing, landing page optimization, user journey mappingProject & Team Management – coordinating with internal teams, agencies, and vendorsCreative Thinking & Storytelling – ability to design compelling campaigns and messagingBudget Management – planning and optimizing ad spend effectively___________________________________________________________________
Software & Tools
Analytics & Reporting : Google Analytics (GA4), Google Tag Manager, Google Data Studio / Looker StudioSEO / SEM : Google Ads, Bing Ads, SEMrush, Ahrefs, MozSocial Media Management : Meta Business Suite, LinkedIn Ads, Twitter Ads, Hootsuite, Buffer, Sprout SocialEmail & Automation : HubSpot, Mailchimp, Active Campaign, Marketo, Zoho CampaignsCRM & Funnels : HubSpot CRM, Salesforce, Zoho CRMDesign & Creative : Canva, Adobe Creative Suite (Photoshop, Illustrator), Figma (good to have)A / B Testing & CRO : Optimizely, Google Optimize (or alternatives), Hotjar, Crazy EggProject Collaboration : Asana, Trello, Jira, SlackOther Essentials : Excel / Google Sheets (data analysis), WordPress (basic CMS knowledge), Shopify / WooCommerce (if e-commerce involved)___________________________________________________________________
Qualifications & Experience : -
Bachelor’s / Master’s degree in Marketing, Business, IT, or related field (MBA a plus).8+ years of experience in digital marketing with proven success across SEO, SEM, email, social, and performance marketing.Google Ads or Meta Blueprint certification preferred.Strong expertise in analytics, conversion optimisation, and funnel building.