Growth Marketing Manager

Performance Marketing (D2C)

• Plan, launch, and optimize campaigns across Meta, Google, YouTube, and other paid platforms.
• Own and improve performance metrics — CTR, CVR, CAC, ROAS, and AOV.
• Run continuous A / B testing on creatives, ad copies, and landing pages.
• Collaborate with design and product teams for conversion funnel optimization on Shopify.
• Implement remarketing and audience segmentation strategies to boost repeat purchases. Marketplace Performance (Amazon, Flipkart, etc.)
• Manage and optimize Amazon Sponsored Ads, Display Campaigns, and Flipkart Ads.
• Track and improve key metrics — TACoS, CVR, CTR, and Buy Box %.
• Work closely with category and operations teams on catalog hygiene, keyword optimization, pricing, and deals.
• Plan and execute sale campaigns, visibility programs, and brand promotions. Analytics & Reporting
• Build and maintain weekly / monthly dashboards using GA4, Meta Ads Manager, Amazon Ads Console, and internal reports.
• Analyze campaign performance, highlight insights, and share actionable recommendations.
• Deep-dive into user journeys and identify drop-off points to improve funnel efficiency. CRM, Retention & SEO
• Support CRM and lifecycle marketing via email, WhatsApp, and SMS campaigns.
• Monitor open rates, repeat purchase rates, and campaign conversions.
• Coordinate basic SEO efforts to drive organic traffic growth. Coordination & Execution
• Liaise with creative, content, and marketplace teams for campaign alignment.
• Manage agency partners / freelancers where required.
• Execute monthly marketing calendars aligned to brand campaigns, new launches, and sale events.

Key KPIs

Candidate Profile

comfortable with data dashboards.