Paid Media Automation Specialist

Company Description

Laggo Media is a digital growth agency that empowers businesses to scale through innovative marketing and automation strategies. We specialize in providing tailored solutions in social media management, website design, paid advertising on platforms like Google and Meta, and AI-powered tools to optimize digital presence. Our expertise allows organizations to achieve sustainable growth while streamlining their operations through cutting-edge technology. Laggo Media is committed to driving measurable results for our clients.

Technical Marketing Specialist | Laggo Media

About the Role :

We’re looking for a Technical Marketing Specialist to help design, build, and optimize full-funnel marketing systems for our clients across social media, paid advertising, and CRM automation. This role blends creative marketing execution with deep technical knowledge of digital infrastructure — ideal for someone passionate about data-driven growth, automation, and results.

Responsibilities :

• Develop, launch, and manage Facebook, Instagram, and Google Ads campaigns focused on lead generation and conversion.
• Set up and optimize CRM systems (GoHighLevel, HubSpot, or similar) — including pipelines, automations, workflows, and reporting dashboards.
• Build and manage sales funnels , landing pages, and appointment booking systems.
• Track and analyze key metrics (CPL, CPA, ROAS, conversion rates) and produce performance reports for clients.
• Implement retargeting campaigns , SMS / email automation sequences, and A / B testing.
• Integrate marketing systems with tools like Zapier , Meta Conversion API , and Google Tag Manager .
• Collaborate on ad creatives, copywriting, and technical setup to ensure every campaign runs smoothly.

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What We Offer :