SEO Content Writer

Job Title : SEO Specialist + Content Writer

Location : Begumpet,

Hyderabad.

Employment Type : Full Time,

Experience Level : Min 5+ yrs.

Job Summary :

We are looking for a talented

SEO Specialist + Content Writer

with expertise in

Advanced SEO

techniques (AEO, VSO, PAA) and a passion for creating high-quality content for B2B and B2C audiences. The ideal candidate will be responsible for developing SEO-optimized, engaging, and informative content that enhances online visibility, aligns with search intent, and drives traffic and conversions.

You will work closely with SEO, marketing, and web development teams to create compelling web pages, blog posts, landing pages, AI-friendly content, and voice search-friendly articles. This role demands both technical SEO skills and strong writing abilities to produce content that not only ranks but also captivates and converts readers.

Key Responsibilities :

SEO Strategy & Implementation :

Develop and execute comprehensive

SEO strategies

for

B2B and B2C

brands to drive organic traffic and improve rankings.

Conduct

keyword research

competitor analysis

, and

SERP intent analysis

to optimize content for target audiences.

Implement

advanced SEO techniques

like

schema markup

structured data

, and

featured snippets

to increase visibility in search engines.

Optimize content for

AEO

(Answer Engine Optimization),

VSO

(Voice Search Optimization), and

PAA

(People Also Ask) to target specific search queries.

Content Writing & Creation :

Write

SEO-optimized content

for blogs, landing pages, service / product pages, eBooks, case studies, and more, tailored for B2B and B2C audiences.

Ensure all written content aligns with

Google’s E-E-A-T

(Expertise, Authoritativeness, and Trustworthiness) principles.

Write

answer-based content

optimized for

featured snippets

FAQs

, and

PAA

sections to increase the chances of appearing in zero-click searches.

Create

conversational, voice-search optimized

content designed for platforms like

Google Assistant

Siri

, and

Alexa

Collaborate with other content creators and developers to create

content that drives conversions

, is user-friendly, and aligns with business goals.

On-Page SEO & Content Optimization :

Optimize

landing pages

product pages

, and

service pages

for SEO, UX, and

CRO (Conversion Rate Optimization)

Incorporate

keywords

LSI keywords

NLP-friendly phrasing

, and

schema markup

into content to enhance search engine visibility.

Regularly update and optimize existing content to improve

rankings

and

engagement

Perform

A / B testing

on headlines, Meta descriptions, and CTAs to enhance click-through rates and conversions.

Content Strategy & Planning :

Develop and implement

content strategies

based on industry trends, competitor analysis, and search intent.

Collaborate with the

SEO team

marketing

, and

designers

to ensure content aligns with overall SEO strategy.

Work on

content gap analysis

and create

topic clusters

to improve website authority and user engagement.

Research and identify new content opportunities that align with business goals and SEO priorities.

Performance Tracking & Reporting :

Use SEO tools such as

Google Analytics

Google Search Console

Ahrefs

SEMrush

, and

SurferSEO

to track content performance, keyword rankings, and traffic metrics.

Provide

regular performance reports

to stakeholders, offering insights into content performance and suggesting optimization opportunities.

Measure key SEO KPIs (e.g., organic traffic, conversions, bounce rates, page performance) to ensure the effectiveness of SEO strategies.

Off-Page SEO & Link Building :

Develop and execute

white-hat link-building

strategies to improve domain authority.

Engage in

guest posting

digital PR

, and

content syndication

to build backlinks.

Conduct

backlink audits

and competitor link analysis to identify opportunities for link acquisition.

Requirements & Qualifications :

5+ years

of experience in

SEO

strategy,

content writing

, and optimization for

B2B and B2C

brands.

Expertise in

AEO (Answer Engine Optimization)

VSO (Voice Search Optimization)

PAA (People Also Ask)

, and

SEO optimization

(on-page, off-page, and technical SEO).

Strong writing, editing, and proofreading skills, with the ability to create engaging, SEO-friendly content.

Proficiency with SEO tools such as

Google Analytics

Google Search Console

Ahrefs

SEMrush

SurferSEO

, and

Clearscope

Ability to research, write, and plan content that aligns with

user intent

conversion strategies

, and SEO best practices.

Familiarity with

schema markup

structured data

, and advanced SEO features such as

featured snippets

and

passage indexing

Experience with content management systems (CMS)

like

WordPress

and

HubSpot

Basic HTML / CSS knowledge

to make minor content and formatting adjustments.

Strong understanding of

conversion optimization

, content funnels, and creating high-converting landing pages.

Preferred Qualifications :

Experience in writing

long-form content

whitepapers

case studies

, and

industry reports

Knowledge of

AI-generated content

AI-assisted workflows

, and

AI SEO trends

Familiarity with

mobile SEO

local SEO

, and

e-commerce SEO

Ability to collaborate with developers, designers, and other teams to implement SEO-driven content strategies.

Why Join Us?

Work with a

dynamic SEO and Content team

focused on measurable growth and high-impact projects.

Access to

premium SEO tools

and

AI-driven optimization workflows

Opportunity to work on impactful projects with

top B2B and B2C brands

collaborative

growth-oriented

environment with continuous learning opportunities.

Competitive salary

and

performance-based incentives

If you’re a passionate

SEO specialist

with expertise in

advanced SEO techniques

content writing

, and

optimizing content for both search engines and users

, we’d love to hear from you!

Apply Now!

If you are interested in the above position, please share your updated resume at

pavan@varundigitalmedia.com