Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projectsInterpret campaign data, analyze results, and provide ongoing reports to regional and product focused Marketing teamsReport on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagementDevelop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutionsUse both qualitative and quantitative methods and tools to identify areas for improvement and optimizationTranslate data into viable business recommendations, present findings, and actionable insightsPromote data fluency across organization by documenting and leading training sessions on marketing data best practicesHeres What You Need :
- 5+ years of experience working with databases, data analysis, and reporting
- Must be very proficient in Microsoft Excel
- Comfortable presenting data and findings to stakeholders
- Experience leading projects / initiatives in a professional setting
- Knowledge of SQL or other enterprise-grade database systems preferred
- Knowledge of the implementation, measurement and optimization of marketing campaigns is required
- Data visualization experience in BI tools (Tableau / Sigma), Excel, PPT and other related tools, will be a plus
- Fair understanding of marketing platforms and lead to opportunity cycle
- Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently
- Strong organizational skills and the ability to prioritize and meet deadlines
- This role requires strong attention to details
Skills Required
Data Analysis, Tableau, Marketing Analytics, Sql, Excel, Reporting